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the agency.› based in London & Ashford,
Kent› team of 22› turnover £1.2+m› creative, technical and strategy
@SagittariusMktg @joshwhiten
growth acceleration programs.
digital marketing that drives traffic and creates raving fans.
ecommerce websites and apps that convert more sales.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
seo paid search social strategy content strategy email marketing
website design & build mobile u/x and optimisation global ecommerce digital transformation
growth acceleration programs.
endorsement.
Best Website User Experience
Best Tour Operator Website Best Sports Travel & Tourism Website
12th Elite Agency
Southern Marketing Business of the
Year
Best Travel & Holidays Ecommerce
@SagittariusMktg @joshwhiten
Healthcare & Pharmaceutical
Category
@SagittariusMktg @joshwhiten
EngageCapture and identifyRetain and return
Feed the FunnelAcquisition and awareness
ConvertReduce the friction
the funnel.
1. feed the funnel?› Organic / SEO
› PPC
› Social PPC
› Social Media
› Referral
› Offline
› Direct
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
EngageCapture and identifyRetain and return
Feed the FunnelAcquisition and awareness
ConvertReduce the friction
the funnel.
2. reduce the friction?› CRO
› User Experience (UX)
› Personalisation
› A/B Testing
› Mobile
› Remarketing
› Reviews
› Reassurance
@SagittariusMktg @joshwhiten
22%less bounce
rate
7%more holiday
searches
32%more hotel page
views
107%
increase in facebook likes
120%
increase in customer feedback
55%more conversions
to booking process
personalisation.
@SagittariusMktg @joshwhiten
3. increase value?› Highest Value Segments
› Cross Sell and Up Sell
› Repeat Purchase
› Lifetime Value
@SagittariusMktg @joshwhiten
what to look for.› Conversions > Multi Channel Funnels > Assisted
Conversions
› Conversions > Goals > Funnel Visualisation
› Behaviour > Experiments
@SagittariusMktg @joshwhiten
.
recap.
@SagittariusMktg @joshwhiten
• CR, AOV and Sessions
• Feed the Funnel• Reduce the Friction• Maximise Value
what is remarketing?
a revolutionary new low cost marketing technique.
remarketing provides a second chance to gain conversions.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
John Wanamaker, 1838-1922
a challenge for over 100 years...
“half my advertising is wasted, I just don’t know which half.”
@SagittariusMktg @joshwhiten
3. ad platform lets you advertise to audience members elsewhere and afterwards.
this means you can:
› Continue the conversation› Bring users back into your conversion
funnel› Increase your online conversions
@SagittariusMktg @joshwhiten
you can do remarketing on:
›Google AdWords Search›Google Display Network› Facebook Ads› Twitter Ads
@SagittariusMktg @joshwhiten
more clever uses:› Target visitors who viewed certain pages.› Target visitors who did not complete an
action.› Target visitors who have completed an
action.
@SagittariusMktg @joshwhiten
even more clever uses:› Remarket to your own email list online.› Build a remarketing list from YouTube
viewers.› Buy in cheap traffic, then retarget visitors.
@SagittariusMktg @joshwhiten
a bonus use:› Analyse your website audience› Collect data using Facebook remarketing
tag› Analyse data using Facebook tool
@SagittariusMktg @joshwhiten
in summary, use remarketing:› If you want more of any type of
conversion.› If you’re paying for traffic.› If your users compare or research
online.
@SagittariusMktg @joshwhiten