Identifying Your Brand Advocates

Identifying Your Brand Advocates:Getting Your Customers To Promote Your

Brand

• What Is A Brand Advocate?• Who Are Evangelists? • Have Your Heard Of “NetWeaving”?• Make Lasting Connections

The Power Of Brand Advocates ~

• Who Built These Brands? ~Facebook, Twitter, LinkedIn, Zappos, Amazon.com and more

• Habitual Recommenders• Zuberance survey

What Is A Brand Advocate ~

It’s Not

It Is

1.

2.

Fans & Followers

Loyal Customers

Who Are Evangelists ~

1. BE PERSONAL:

WHY DOES YOUR PRODUCT

MATTER TO USERS?

2. BE SMART: DEVELOP LOYALTY

3. BE EXCITING: NEVER STOP EVOLVING

4. BE

YOURSELF: DON’T

OVERLOOK YOUR

EMPLOYEES

4 Key Points To Live By

NetWeaving vs. NetWorking? ~

“The underlying theme of NetWeaving that I find so valuable is the reciprocity—doing good things for others can repay you many times over. I had seen it in my own business even before I heard the term. When I help others, good things seem to happen to me.” by Mike Sisco is the CEO of MDE Enterprises,

Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.

Make Lasting Connections ~

Customer AIs a high end remodeling contractor that needs a

photographer for his projects!

Customer CIs an Eye Physician who is

looking for a more diversified pool of patients

Customer DProvides personalized stamps,

marking systems and name badges across several markets

A

B C

D

Customer BIs a Real Estate Agent and Professional Home Stager.

Dianne D. Beaton, CGA, CAPSVisionary Diva/Owner

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