n Inbound Marketing Platform* is designed

to help you grow your business through

Closed Loop Marketing.

Start by identifying the unique Buyer Personas for your

business. Then create Dynamic Content based

on their problem, not your solution.

When they first engage with your content,

they start on the Buyer’s Journey.

Share your unique perspective

and get Subscribers.

For each persona,

you’ll create a Conversion Path.

Give them an O�er—a free way to

experience your brand. They can opt-in

by clicking your Call-to-Action.

A CTA is a button that invites a customer

to download this tool, watch this webinar,

get this ebook, or even request a sales call!

The CTA links to a Landing Page

where they fill out a Form to get the o�er.

And in exchange, you get information

about them.

The Thank You Page

is where they’ll get the

‘thing’ they asked for and a

chance to take the next step.

Nurture your leads using Workflows

to deliver the right content

at the right time.

Now you have a Lead.

A lead who engages with your

content becomes a Marketing

Qualified Lead or MQL.

They’re not saying “call me,”

but they’re getting closer.

When they’re ready, they’ll let

you know. They’ll fill out a form

to talk to sales. Now you have

a Sales Qualified Lead or SQL.

The journey continues if they become a

customer, perhaps an advocate and

maybe an evangelist for your brand.

How Does Inbound Marketing Work?

Making a

Decision?

Active

Consideration?

Basic

Awareness?

* EMyth uses the HubSpot

Marketing Platform

Your visitor has reached the first

major milestone on the Buyers’

Journey. They’re educated,

inspired and ready to talk!