Initial Ideas

Jen Katy Liv Mil

As shown in the video, we had a lot

of different ideas in different topic

areas. We feel that by having ideas

from multiple briefs it was helpful

towards deciding our final chosen

decision. With a lot of thought, we

have decided to create an

advertising package for an online

clothes store targeting males and

females aged 16-26.

We have chosen this particular topic because we are each very

interested in fashion, and equally interested in how these services are advertised. We feel that it is

very important that we, ourselves are interested in what we create,

therefore by targeting our product to a similar age to us, we are able

to understand their interests.

Along with our chosen brief came 3 ancillary products, of which we had to choose 2 out of. We selected to create a radio advertisement and a TV programme sponsorship sequence. We thought the radio advertisement would be an interesting task, as it has not been done

before by any members of our group, therefore making the task a challenge and helping us gain more knowledge about the

media industry. Likewise, we have chosen the TV programme sponsorship sequence

because a lot of our influences regarding businesses sponsor television programmes

which relate to our target audience.