A monthly collection of industry

related News, Case Studies,

Media & Technology updates and

emerging Trends designed to

help inspire our everyday

thinking

5. Swyp To Compete Against Virgin Over

Millennials

6. You Can Now Hail a Tesla Taxi in Dubai

7. Etihad Airways' Unconventional Safety

Demonstration Video

8. Coca-Cola Sets Up the First and

Largest 3D Billboard in Times Square,

New York

9. A Degree In Self-Driving Cars From

Lyft

10. Saudi Arabia’s Driving Ban on Women

Lifted

CONTENT1. LinkedIn Announces Native ‘Video’

2. Adidas Creates a Game Exclusively

for Snapchat

3. Etisalat and Coca-Cola Launch

Campaign Offering Money and Free

Minutes

4. Icflix Content Complimentary To

Passengers Flying Through DXB

September

2017

Welcome to

INNOVATE MENA

In an attempt to drive more users into its platform,

LinkedIn has followed in the footsteps of social media

platforms such as Facebook and Twitter to enhance

and facilitate its video experience capabilities. LinkedIn

users will now be able to upload, post, and record

videos on the homepage through LinkedIn’s mobile

app. This endeavor will enable members to better

actively participate in videos that will surely benefit the

community in terms of job seeking, recruitment, and

general industry activities.

LinkedIn Announces

Native ‘Video’

Sept

2017

Adidas’s new ad, which is in a format of game, is designed to run as an ad between stories. The game was designed to engage football fans with an ad that allows them to perform as many skills as possible. Snapchatters can play against their friends for the top score, and as players progress they unlock new skills and geofilters. Fans can also unlock the game at will via Snapcodes found in football cages across London and in Adidas’ London stores. It’s one aspect of the ‘Here To Create’ brand campaign that is looking to encourage creativity in athletes

Adidas Creates a

Game Exclusively for

Snapchat

“

“With this game on Snapchat, we have not only created something

incredibly addictive and engaging, but also a clever way of bringing the

'Here to Create' campaign to life

- Dan Bulteel, Adidas social media director

Sept

2017

Click here to read more

Etisalat and Coca-Cola

Launch Campaign Offering

Money and Free Minutes

Sept

2017

Etisalat and Coca-Cola partner up to offer customers money and free minutes in Egypt in direct response to Vodaphone’s and Pepsi’s similar venture. The campaign features famous Egyptian actor Mohamed Ramadan using both products, and also includes a third partner, Fawry, through which the winning customers can collect their prize money from in the form of an E-payment service.

Further to DXB’s bespoke ventures, which include

WOW-Fi, artDXB, and the ‘sleep ‘n fly’ lounge,

the airport has partnered up with Icflix to provide

travelers with free movies and TV shows on their

personal devices. The video-on-demand service

will showcase the latest Hollywood, Bollywood,

and Jazwood content on an initial complimentary

two month period, after which the companies will

assess the feedback and explore future services.

Icflix Content Complimentary

To Passengers Flying

Through DXB

“

“Today we just expanded that potential customer base by 90 million people

so we are absolutely delighted with the deal and excited by the

opportunity it provides

- Carlos Tibi, Founder and CEO, Icflix

Sept

2017

Click here to read more

Click here to read more

Swyp is a new sim card issued by Etisalat to attract

young adult costumers who switched to virgin’s mobile

network. Millennials are one of the biggest consumers

and generators of digital mediums. Therefore, it is not

surprise that swyp’s ad campaign focuses on providing

more data with plans. Also, swyp is providing wifi

hotspots in locations around the country where young

adults gather. It will be interesting to see how other

industries will follow in future campaigns targeting the

evermore popular millennials.

Swyp To Compete

Against Virgin Over

Millennials

Sept

2017

Click here to read more

Keeping to its aim of placing 200 Tesla vehicles by 2019 as part of Dubai Taxi Corporation’s ever expanding fleet, Sheikh Ahmed bin Saeed recently deployed the first 50 Tesla cars to hit the road. The fleet will consist of both the Model S and Model X which will all be equipped with self-driving capabilities, thus keeping true to Sheikh Mohammed’s strategy of converting 25 per cent of total journeys in the Emirate into driverless rides by 2030 and fostering his Green Economy for Sustainable Development and Dubai Smart Autonomous Mobility Strategy initiatives.

You Can Now Hail a

Tesla Taxi in Dubai

“

“Tesla’s Autopilot is designed as a hands-on experience to give drivers

more confidence behind the wheel, increase their safety on the road, and

make highway driving more enjoyable by reducing the driver’s workload

- Mattar Al Tayer, Director General and Chairman of the Board of Executive

Directors of the RTA

Sept

2017

Click here to read more

General safety videos which inform passengers about life vest, seatbelt, oxygen mask, and impact bracing position instructions have all adhered to the same old traditional template by most airlines in the past. Etihad Airways, however, took on a different approach this time around. The video, named ‘Runway to Runway’, was presented at the New York Fashion Week and exhibits a fashion show preparation that showcases different couture outfits by Julien Macdonald. Passengers flying with the airline will able to view the video on-board starting from October, although it will not replace the existing safety briefing.

Etihad Airways'

Unconventional Safety

Demonstration Video

“

“[It] draws parallels between the production of a high-end fashion show

and the preparation that goes into ensuring a safe and comfortable flight

- Etihad Airways

Sept

2017

Click here to read more

Coca-Cola’s latest campaign featured a 3D billboard which was designed using 1,760 LED screens, each uniquely programmed to display a motion that mimics a wave of water providing viewers with a scintillating experience. The advertisement took place in New York’s Times Square, and was awarded with two Guinness World Records™ titles: “The Largest 3D Robotic Billboard” and “The First 3D Robotic Billboard”. Spectators who witnessed the event were offered seating and different Coca-Cola products. Interestingly, the advertisement was placed in the same spot that Coca-Cola set up its first billboard in Times Square a 100 years ago.

Coca-Cola Sets Up the First

and Largest 3D Billboard in

Times Square, New York

“

“Our proprietary 3D technology brings our iconic brands to life in a unique

and differentiated way that will hopefully catch people’s attention and

make them want to engage for a longer period of time

-Kim Gnatt, Group Director Business Strategy, Coca-Cola North America

Sept

2017

Click here to read more

Self-Driving cars are a hot topic in the automotive

industry. Hot enough for Lyft and Udacity to issue

degrees in self-driving cars. The online course with

cost around eight hundred US dollars. The course is

aimed at professionals with programming background

who are interested in joining the automotive industry.

The program currently has 10,000 students from many

countries around the globe.

A Degree In Self-

Driving Cars From

Lyft

“

“

Sept

2017

There is an enormous market for engineers of self-driving cars.

- Sebastian Thrun, Udacity, CEO

Click here to read more

Being the only country in the world than bans

women from driving, King Salman has issued a

decree allowing women to drive for the first time.

This royal order will be implemented by 24 June

2018. The move was welcomed by the US state

department, which called it "a great step in the

right direction“. This could have a strong impact

on the automotive industry, and open up the

target consumers to capture female desirability.

Saudi Arabia’s

Driving Ban on

Women Lifted

“

“I’m very very excited…I'm going to buy my dream car, a convertible

Mustang, and it's going to be black and yellow

- Campaigner Sahar Nassif told the BBC

Sept

2017