Innovative Chapter Digital Communications

Suzanne CarawanChief Marketing Officer

Agenda

Trends We’re Seeing in the Association IndustryPower & Responsibility of BrandExploring Chapter Models of CommunicationProject Overviews

Trends What’s New with Chapters

Trends

Who Creates LeadsWho Handles Opt-Outs and DataMeasuring at the AggregateBrand Power Struggles

Power & Responsibility of Brand

Federal/State RelationshipsWho Has Bigger Budget and BrandWho Can Get More Done with InfrastructureHow to ScaleWho Has the SkillsetsWho Has the Focus

Chapter Digital ModelsSo Many Ways to Do Good Work!

Active Chapter ProjectsInnovation Underway!

National Making Email Easier to Protect the BrandDistributed Enterprise Know-How

National Creating Leads for ChaptersGrowing Faster

form

National Landing Page

Social Media

Billboards,TV, etc

Chapter 1 Lead

List

Chapter 2 Lead

List

Chapter 3 Lead

List

Chapter X Lead

List

Chapter Ambassador works the lead

Chapter Lead Generation with National OversightLeave No Data Behind!

National AMS

Chapter 1 Email

Chapter 2 Email

Chapter 3 Email

Chapter X Email

Send Own Email & Manage Brand with National Oversight

Chapter Handling Lead Gen at Local Level through Events,

Mailings, etc.

Social Media

Power of National Brand with Respect for ChapterUnified Front

Power of National Brand to Increase Chapter EngagementEmpowering the Network

Chapter President

Chapter Leader

Summary

Considerations for Organizational Strategic GoalsConsideration of Governance & Component StructureBudget ConsiderationsWorkflow ConsiderationsCentralized Analysis vs Distributed