INSTAGRAM & INFLUENCER BEST PRACTISES

@BrandnewIO #BNIOwebinar

Francis Trapp CEO, Brandnew

Hannah Argyle Influencer

@samson10785 @hannahargyle

One of the most important things to do isestablish your brand

Interact

Create and Curate

Great ContentBe Active

Don’t Over BrandX

KEY ELEMENTS OF A BRAND INSTAGRAM ACCOUNT

Doing it right

@warbyparker @asos

Tips for posting and gaining followers:

• Choose sensible hashtags • Time postings for engagement • Use CTA’s in your captions

• Follow/ interact with relevant users • Create a feature opportunity • Work with influencers

Reach Followers UGC Brand Awareness

Hosting a contest on Instagram is a great way to involve the wider community with your brand and

achieve many marketing goals.

A luxury brand ran a contest giving away a set of $1,000 Amex vouchers to a pair of best friends. To enter, users followed the

brand account and commented on a post.

5,995 new followers, 8,072 comments

DOING IT RIGHT

Great prize ✓Simple theme Open Concept✓✓

Don’t view influencers as just another media channel Don’t be too prescriptive Find the balance for creative freedom

Working with influencers

FRANCIS TRAPPfrancis@brandnew.io

www.brandnew.io @BrandnewIO