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-Eliminating bias and jargon from marketing communications -Understanding how engineers create and understand communications -Communicating with the B2B buyer
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Marketing & Engineers
Brit Buchanan, Leonard Salamida
“We cannot solve our problems with the same thinking we used to create them."
-Einstein
“Marketing is too important to leave to the marketing department.”
-David Packard, HP
“Marketing is a contest for people's attention."
-Seth Godin
Engineering
Data
Evidence
Summary
Marketing
Educate Marketing on Technical Jargon
Present the concept and idea, not just technical details
