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InternetMarketing
101
A Crash Course
8 Things to Prepare
If you are preparing for a launch, relaunch, or any marketing campaign to boost your traffic and/or sales, there are 8 things you need to do.
And all of them should be done in advance.
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1. Connect with influencers
How?Subscribe to their mailing list and read the things they send you. Most of the time they will ask you to reply if you have questions. And always have at least one brilliant question. They will most likely respond, since they contacted you first.
Once they reply, use this to develop a personal relationship with them.
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2. Learn how to write good sentences.
This is a life skill that everyone should have. If you think your writing sucks big time, better start practicing now.
I recommend Copyblogger.
“You can’t sell anything if you can’t tell anything.” - Beth Comstock, CMO of General Electric
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3. Start a blog for your business or product.
Blogs don’t get popular overnight. They don’t attract thousands of visitors over the course of a week. I hate saying this because it’s cliched, but content is still king.
Which brings us to...
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4. Develop a Marketing Plan
Here’s a simple template that you can follow and improve:
1. Publish content on your blog.2. Promote your content on every possible channel.3. Capture reader’s details.4. Form a dialogue with your readers.
You need to understand the importance of this.
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4. Develop a Marketing Plan
The goal of your marketing plan is to: 1. Convert Suspects to Prospects.2. Convert Prospects to Leads3. Convert Leads to Customers. 4. And convert Customers to Evangelizers.
Definitions are on the next slide.
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4. Develop a Marketing Plan
Suspects - these are people that might be interested in your business. They probably know about you through your content, or then again maybe they haven’t heard of you yet but they’d be interested.
Prospects - these are people who give out their details to you. Name and/or email address. Their interest in you is already there.
Leads - these are people who have expressed further interest in your business. Responding to your newsletters, social media posts (showing interest), contacting you to ask/discuss something, attending your webinars, you get the idea.Customers - well, everyone knows what this means.Evangelizers - these are satisfied Customers who recommend your product to others.
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5. Attend Local Events
Attend local events, there are lots of them year-round. From marketing, blogging, business, and more. You can look for them on websites like MeetUp.com and EventBrite.
Meet people, connect with them, and talk about many things...and of course tell them your story.
Get tons of people’s contacts and be sure to follow up with them. The thing here is, it should be a mutual cooperation. You have something only you can do, they have something you want. Help them and ask for their help.
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6. Distribute a Press Release
Contact news websites and blogs that you think will want to publish your press release. Contact 10, 20, 50, 100s of them for maximum exposure.
This is also how big news sites and their news writers pick up your story. A lot of work, I know! But you are guaranteed to receive a good amount of attention.
Too much work? Check out the next slide.
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6. Distribute a Press Release
If you don’t want to do it manually, you can use our press release distribution service like PressCable. We have thousands of news sites and blogs in our database; it only takes 5 minutes for you to get started.
● Distribute your press release across 1400+ media outlets.● Get picked up by hungry journalists.● Real-media attention for your product/business/website.
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7. Video Marketing...leverage YouTube
People love videos. YouTube is a treasure trove of Suspects and Prospects.
Millions of people are already there, why aren’t you leveraging it? Tell them about your business/product using videos.
You can hire someone on Fiverr to make a whiteboard animation for you or you can make one yourself using VideoScribe.
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8. Build a Mailing List
Always attempt to capture your website visitor’s emails. Use MailChimp, it has a free plan which can be used to up to the 2000th subscriber.
If you are not capturing people’s email addresses as they visit your site, then your site is basically worthless. Those visitors are clearly interested about your website, so find a way to contact them again.Be sure to provide your list with valuable content!
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3 Things to Avoid
1. Think that you’ll just start keeping track of your performance after everything is sorted. No, please don’t do this. Start measuring your KPIs now. Sort out the numbers you can keep track of:
● Sales● Marketing● Financial● Seo● Social media● and others.
If you don’t keep track of your numbers, that’s as good as saying you’re not that much interested in succeeding.
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3 Things to Avoid
2. Avoid buying traffic and followers on Fiverr. Nothing good comes out of it.
It may be tempting, but it will be a problem in the long run.
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3 Things to Avoid
Any blackhat methods that you’ve probably read on BlackHatWorld. But there are loads of legit (white to grey) marketing methods there that actually work. Just be sure to steer clear from the blackhats. They will do you no good. You’ll just get frustrated in the long run and think of yourself as the victim.
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