Internet Of Humans

PowerPoint Presentation

INTERNET OF HUMANS

@eggerts @digitaslbi_se

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Sara EggertSenior User Experience Architect | Customer Experience

http://www.linkedin.com/in/saraeggerthttp://www.twitter.com/eggerts

DigitasLBi Swedenwww.digitaslbi.com/se

Thanking Unsplash.com for all images.

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Digital transformation of brands and businessesEverything is made up and we can create something else, something newThis was from Shanghai Motor Show two years ago Launching the all-new Volvo XC90 virtual and selling 2000 premium cars online cars that hadnt been built yet.

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OFFLINEDOES NOT EXIST

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.* We are so much connected that we cannot talk about an online and an offline state

WORLD Two thirds of the worlds population has 3G coverage

47% of the worlds population has a subscription for mobile broadband

IN FACT

Proprietary & Confidential. 2015 DigitasLBi All rights reserved. Two thirds of the worlds population has 3G coverage

47% of the worlds population has a subscription for mobile broadband.

SWEDENIn the year 2015, 93 percent of the populationhas access to the Internet and 91 percent use the Internet

In the ages of 8 55, there are over 95 percent whouse the Internet.IN FACT

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.In the year 2015, 93 percent of the population has access to the Internet and 91 percent use the Internet

In the ages of 8 55, there are over 95 percent who use the Internet.

SWEDENMost families with children (87%) have several computers, smartphones and tablets.

67 percent of 2-year olds use the Internet and 32 percent do it daily.

Already at the age of 2, there are a third of those who use the Internet to occasionally create their own content on the Internet.IN FACT

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Most families with children (87%) have several computers, smartphones and tablets.

67 percent of 2-year olds use the Internet and 32 percent do it daily.

Already at the age of 2, there are a third of those who use the Internet to occasionally create their own content on the Internet.

DEVICECENTRICITY

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.

DEVICECENTRICITY

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Global Web IndexMobile onlyMulti-device Mobile-centricMulti-device PC-centric

CLASHED OFGENERATIONS


196019701980199020002010GenXGenYGenZ

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Gen X the ironic generationGen Y First gen of the digital age MillennialsGen Z Centennials Digital natives

Been said about MillennialsEntitledOver-sharersSelf-absorbedClingersDreamersNeed validation daily

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.EntitledOver-sharersSelf-absorbedClingersDreamersNeed validation daily

Slackers or Self-Starters?This generation is focused pretty much exclusively on what can you do for me today. This generation wants to playthe career game by its own rules.

- Consultant Richard Chaifetz Chicago Tribune

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Slackers or Self-Starters?This generation is focused pretty much exclusively on what can you do for me today. This generation wants to playthe career game by its own rules. - Consultant Richard Chaifetz Chicago Tribune

Slackers or Self-Starters?This generation is focused pretty much exclusively on what can you do for me today. Generation X wants to playthe career game by its own rules.

- Consultant Richard Chaifetz Chicago Tribune

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Sound like what youve heard about Millennials? This article from 1999 actually addressed the selfish attitudes of Generation X. Chaifetz later goes on to explain that he believes it's a product of what they've been exposed to growing up. Each generation will inevitably get its share of criticism from those before it.

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Poster from PostNord.se

BORN IN 1948GREW UP IN THE UKMARRIED, W/CHILDRENSUCCESSFUL, WEALTHY, CELEBRITYLOVES DOGS AND THE ALPS

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Born in 1948Grew up in the UKMarries, has childrenSuccessful, wealthy, celebrityLoves dogs and the alps

BORN IN 1948GREW UP IN THE UKMARRIED, W/CHILDRENSUCCESSFUL, WEALTHY, CELEBRITYLOVES DOGS AND THE ALPS

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Demographic data vs behaviour

DEMOGRAPHIC DATAVSBEHAVIOUR AND INTENT

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.What does this show?It is more valuable to look at behaviour and intention than to get blinded by demographic data

PUTTING PEOPLE FIRST

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.When we put people first we look to what will be good for us and how we can achieve it instead of the other way around

PERSONALIZATION

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.When we know behaviour and can predict intent we can create personalized experiencesSERVICE CONTEXT BASED CONTENT

WHEN WE KNOW BEHAVIOUR AND CAN PREDICT INTENT WE CAN CRAFTPERSONALIZED EXPERIENCES

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.When we know behaviour and can predict intent we can create personalized experiencesKnowing where you are in the purchase funnelKnowing if you have had a bad experience cancelled flight present informationKnowing where you are, language, disabilities, weather, time of day etc.

CREATINGOMNIPRESENCE

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.OMNIPRESENCE is about creating solutions to prolong the often analogue core business. To challenge preset channels and to be innovative by having a foundation in customer behaviour and customer intent.

PIMKIE

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.OMNIPRESENCE EXAMPLEThe French fashion company Pimkie noted the following:Women who went on weekend trips to shop want as little in the luggage as possible.Pimkie created the Mini Fashion Bar together with different hotel chains in Europe. In the hotel room garments and accessories were placed in the wardrobe all matched after city and the weather forecast for that weekend. If the hotel guest wanted to use the clothes, she just paid during checkout. Just like a normal mini bar.

http://minifashionbar.com/en

DOMINOS

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.OMNIPRESENCE EXAMPLEThe American pizza company Dominos wanted to offer several new ways for their customers to order pizza.Today their customer can order by:Sending a pizza emoji via text message or by tweeting inFrom their Smart-TV or smart watchFrom the infotainment system in their cars

https://anyware.dominos.com/

#2 BOTS ARE THE NEW APPS

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.BOTS ARE THE NEW APPS

APPLE

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.In 2008 Apple launched their App Store with the phrase Theres an app for that.But since than apps has only evolved in the footsteps of technology faster phones, faster broadbands, better cameras, geo location etc.

BOTS

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Bots can be the beginning of a new era.

Bots are software with artificial intelligence that lives in your phone or in your computer. A bot can learn how you communicate, help you search/send/contact/integrate or even take commands from your other connected devices.

KLM

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.BOTS ARE THE NEW APPS KLM

KLM has made a bot for Facebook Messenger which sends you all your flight information, helps you change seat, informs you about luggage weights, reminds you of check-in time and can help you if your flight got cancelled.

https://messenger.klm.com/

X.AI

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.BOTS ARE THE NEW APPS X.AI

X.AI is your personal meeting scheduling assistant in your email client.Amy, which is the name of their bot, helps you to books and takes care of the hassle when getting meeting participants and conference room without you lifting a finger.

https://x.ai/

TAY

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Microsofts failed attempt on their Twitter-based conversational bot Tay

THE UPGRADED HUMAN


BIONIC

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Up until now technology has been used to replace lost body parts of functionality:Heart sick has gotten a pacemaker, people who lost a body part gets smart prosthesis etc.

HUMAN+

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.HUMAN+ or the UPGRADED HUMAN is a new paradigm.Healthy people implants technology in order to get new capabilities.The technique that is often used today is NFC chip implants (near frequency) that can lock up doors, make an identification or even make a payment.

Here is me when I got an NFC chip implanted in December 2015.

BIOPAY

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.HUMAN+ EXAMPLE BIOPAYThis is my friend and colleague Patric Landhed that developed and perform the worlds first bio payment using the chip in his hand to pay in a store.You can listen to his adventure on his TEDx Talk that he performed in March 2016 in Germany.

https://www.linkedin.com/pulse/tedx-talk-upgraded-human-patric-lanhed

https://www.youtube.com/watch?v=w3To14yvmr0&feature=youtu.be

POWIFI

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Technology always gets smaller, more powerful and more efficient.A team at Washington University successfully charged a low voltage camera by using the signals that ordinary WIFI networks sends out.This means that we can soon charged things just by having access to a WiFi.

The man in this picture, Nikola Tesla, is the father of modern electricity he dreamt in the late 19th century about a society without cables for charging and communication. 130 years later it is possible.

http://www.wired.com/2015/06/power-over-wi-fi/

SPACEX

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.And speaking of Tesla Teslas founder Elon Musk reached a new success with his other company SpaceX the other week (April 2016).The SpaceX rocket successfully landed on a drone ship without destroying the rocket. This means that we are one step closer to space tourism.Think of all the good things in technology that this success will spread in the world.

At least I am curious what things we will implant in our bodies to create the next Human 2.0.

WE LIVE IN A TIME WHERETHE ONLY THING THAT GROWS FASTER THAN TECHNOLOGYIS OUR EXPECTATION OF IT


INTERNET OF HUMANSIN SHORT

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.Summary

OFFLINE IS GONEPUT PEOPLE FIRSTACT ON BEHAVIOUR & INTENTLET TECH BE THE ENABLER


@eggerts @digitaslbi_selinkedin.com/in/saraeggert

Proprietary & Confidential. 2015 DigitasLBi All rights reserved.https://www.linkedin.com/in/saraeggert



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Internet Of Humans