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Director of Marketing, Global health IT non-profit
Social Media / eMarketing Instructor, Washtenaw Community College
Melanie Hilliard
Marketing Committee, Arts & Cultural Alliance of Jackson County
Today’s Topics
1 Why Content? / Today’s Audience
2 Types of Content to Post
3 A Word (or Few) About Facebook
Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
David Beebe, VP Global Creative + Content Marketing,
Marriott International
• Own the conversation• Remember you’re selling your
brand, not your product(s)• Participate in the conversation
(memes, Throwback Thursday, etc)• Post content people want to share
with their friends!
• Industry articles• Community events• Behind the scenes • Inspiration / shout-outs• Facebook live• Mimic the feeds of those you
follow
• Target your posts (activate targeting)
• Post regularly• Engage with comments• Invite people who like your posts
to like your page