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Building brands through strategy,
creativity and activation
Introduction
Whether you are an established business or a start up, one of your key
challenges will be to grow sales and there are only three ways to do this…
Brand Champions can help you plan, create and activate your marketing
activities in an efficient, effective and affordable way.
So, whether you're writing sales and marketing plans, designing a brand
identity, launching a new service or product, copywriting, or just simply need
an external perspective… Brand Champions can help you!
Over 12 years experience with leading
brands across FMCG, Retail and more
Every business needs Brand Champions
They are the customers who don't need to be convinced about the benefits of your product or service
They are the colleagues who create, develop and encourage support for the brand
They are loyal and will advocate and influence others
Let us help you find yours…
What we do
POSITIONING Clarifying your company’s attributes into a
simple model that encapsulates the essence of your business and describes
who you are and why you exist
IDENTITY Designing a strong brand identity which works across all marketing channels and
communicates your key messages, quickly, effectively and in a compelling way
PLANNING Creating clear and actionable sales,
marketing or business plans with activities that build your brand and can be delivered
to drive sales and profit
ACTIVATION Executing campaigns to drive brand
awareness and understanding, converting interest into engagement and shoppers
into buyers
Strategic brand positioning
We start by asking ‘Why?’
We question everything (aware that this can be annoying!)
and peel back the layers of your business to clarify what you
offer and who for
We turn this into a clear brand positioning
– a statement of what differentiates your
brand competitively in the market – and inside the mind of your brand
champion
Whilst the look and feel of your marketing is vital, the science and rationale should always come first
Creative identity
Brand Champions will turn concept into reality, translating your brand positioning into an exciting, inspiring and engaging identity
Names, logos, colours, imagery and tone of voice are all carefully considered when designing a brand that reflects your positioning and clearly communicates your key messages
Our approach is tailored to each project, enabling us to only deliver the relevant creative elements required to meet the brief
Once created, your identity (with supporting guidelines) should guide your approach to everything you do; bringing consistency to your advertising, the look and feel of stores, product and packaging design, advertising, communications, stationery and more…
They will constantly evolve as the market changes and are designed to be used, not sit on a shelf in the marketing department
Business strategy and plans
Whether you are a manufacturer writing brand plans, a retailer looking for a sales plan or a company looking for a business plan, we will create the right plan to deliver your business objectives
It will detail suitable activities – describing what they are, how they’ll be created, who’s responsible for what, the cost involved, when they’ll be completed and what the results should be
These activities will be laid out on a rolling 12-month calendar which will continually evolve and be refined as we learn which activities work (and do not work )
We believe that planning is not something that should just be done once a year… it is a process with a start, a middle and no end
Brand Champions is run by people who have been there and done it – so everything we create is pragmatic, actionable and tailored to your business
Activation and implementation
Brand Champions does not just "consult" and leave you with a pretty calendar, a to-do list and an invoice
We are here to make your plans happen. We can either execute your plans for you or help you to do it yourself
We will implement your plans using our own skills and by partnering with a network of trusted specialists – ensuring that the activities happen on time, within budget and deliver the right results
Alternatively, we can provide coaching and training for in-house marketing teams to help them become self-sufficient
We will work with you to drive internal engagement by inspiring employees around the plans, helping them understand their individual role and impact
Brand Champions offers a wide range of
other services to support your business
Strategic planning
Market research & insight
Project management
Partnerships & sponsorship
Media planning & buying
Internal & external communication
Revenue & income generation
Business Objectives
Market & Competitive Review
Develop clear positioning
Strategy & plans
Creative development
Rolling calendar of activity
Measurement, review & learnings
Virtual Marketing Department
We want our clients to feel in control of their marketing
Operating as a virtual marketing director, we will plan which activities to do, when to do them, the costs involved, how to activate them and how to measure their performance
This is a lower cost option to hiring an in house Marketing Director – all the expertise without the payroll impact!
Brand Champions can provide the same services as an in house marketing department
Our aim is to improve the return on investment from your marketing spend
Retail shopper marketing & media
channel commercialisation
Stores provide a powerful opportunity for marketing. The communication channels available in and around stores form touch points throughout the customer journey and offer highly effective ways to influence shoppers We help retailers set up and run their own Media Centres which commercialise these communication channels, delivering revenue from suppliers to fund marketing and sales driving activities We work with brand, shopper and customer marketing teams to develop activation plans that work in a retail environment and deliver a good return on investment
We support major brands by helping them tailor their brand plan presentations to the retail sector ensuring maximum impact and success Through carefully selected partnerships, Brand Champions has access to a number of exciting promotions which can be delivered on-pack, in-store or online to drive customer engagement and sales
The 3C’s approach ensures great
delivery, every time
Turning theory into reality and issues into opportunities through the development of strategic plans and creative solutions
designed to deliver your objectives
Utilising research, information and
discussions to develop an understanding of
the business challenge, define the key issues
and agree the project scope and deliverables
Bringing the plans to life
with strong internal and
external engagement,
whilst keeping an eye
on reviewing the
performance and
continual evolution
Our values
What makes us different
How can we help
you?
Senior level experience
Access to a network of talented
consultants
Modern techniques
and thinking
Broad range of services Relationship
with top agencies
Competitive pricing
Efficient with fewer
processes
Why choose Brand Champions?
Get in touch…
We look at every project and client individually and develop a
bespoke proposal to meet the brief
Get in touch today to see how Brand Champions can help you...
We charge for consulting services and advice and can work
in a variety of ways including hourly or daily rates, monthly retainer, fixed project fees, commission-in-lieu of fees and
more
Copyright and all other intellectual property rights contained within this document belongs to Brand Champions. You must not store or copy in any electronic form, or otherwise reproduce the whole or any part of this document or use the information and creative concepts contained therein except with the written consent of Brand Champions.