ViManage(Video Invitation Management System)

RAMON RIOS, MEENAKSHI,

KLAIRA

How it all began…

Friends getting married, throwing big events,

complaining there is no way to manage

anything, invitations are too expensive.

(Friend spent $8 on an actual invitation so

ended up just hand delivering most invites)

Theory that most paper invitations get tossed

and forgotten

People want fancy invitations but not the

reputation that Evite has...which everyone

ignores, and want to connect with the

recipients

Background in email marketing automation

Introducing ViManage

Video Invitation Management System that

focuses of helping individuals create, invite,

and manage dynamic invitations through

video, voice, and analytics.

Value Proposition

Redefining the way typical invitations are

created and managed because…

“Your special occasion, deserves your

own voice. Invite your loved ones with

it.”

Customer Journey

1.

User customizes with pictures, video

& voice

2.

Uploadsguest list

3.

Softwarecompiles

4.

Sends out invitations

5.

User tracks opens, views,

RSVPs

6.

Follow up prior to event

7.

Thank you for

Attending

Customer Research

1. Do you see yourself using something like this?

2. What would be your biggest concern? What elements would work?

3. Is saving money on paper invitations is important to you? What about for major

events?

4. How much would you spend on such service?

5. Now, think of yourself as a user...does the thought that you don't have have to

keep any paper invitations appeal to you? What do you usually do with the

invitations?

6. Any super useful features that you would love to see as both the user and the

recipient?

7. How do you usually manage all of the RSVPs? What would make it easier?

Custo

mer R

esearc

h

(Con

tinued)

Findings…(90% Reached out)

Most said they would use the service for major events but concerned about mismatched data

Would spend from $15-$200

Worried that email won't get through into the inbox or marked as spam, or will accidentally be deleted

Concerned about the elderly or non-technical individuals but care about the environment

People track their RSVPS via excel or use competitors for non significant events; hate clutter

People want to see a recap of the events where they were invited

People don't like to follow directions

After Consumer Feedback & Takeaways

Need to include a physical Save-the-Date with a QR code that will lead a recipient directly to the invitation; will help with not getting into the inbox

Send out physical invitations to the elderly and not tech-savvy individuals.

Will incorporate gift options & and follow-ups

If founding won’t be met, we’ll consider crowdfunding as it will help with marketing efforts.

The best part of this that there is a large fixed cost and not as much variable once gets off the grounds

BMC

Competitors

VIManage pricing plans

Cost of creating an Invitation and setting up the

program=$100 for 50 contacts.

Each additional contact $2.00 per person.

Set up, tracking, and management for FREE.

The Target Market

Marriage Research in USA

2.3 million couples wed every year in the US.

$72 billion per year is spent on weddings.

The average age of a groom is 27 and bride in the is 25.

The average wedding budget is $30,000.

The average number of guests invited to a wedding is 178.

The current addressable market

2014 US Data

Events Age Custom

ers

Target

Marriage

s

27-29 20,000,0

00

2,118,000

Bar/Bat

Mitzvah

12G-

13M

20,000,0

00

200,000

Quincea

neras

15 years 11,000,0

00

1,870,000

The percentage of market we plan to get

over period of time

# Year 1 2016(Jan-Dec)

population Marriage

s

Bar/Bat

Mitzvah

Quinceanera

s

38,802,500 254,160 74,695 24,000

Total 352,855

3% 10.586

Financials

What are the company’s three-year

projections?

What are the key assumptions underlying

our projections?

The first key assumption is the rate of return we are going to use for the

growth of our investments which is 7% of return.

The second key assumption to make is on the rate of inflation. We are

using an inflation calculated based on forecasted projections which is

2.5%.

How did we arrive at the sales of our

startup and its growth rate?

Y1-Y2(16,719-10,586)/16,719= 37%

Y2-Y3/Y3=(22,973-10,586)/22,973=53.91%

Funding & Resource Allocation: $500,000

Software Development & Infrastructure- $100,000

Managing the Platform-$25,000

Marketing Efforts-$60,000

Research & Development-$25,000

Overseeing-$ 40,000

Total: $250,000

Management Reserve: $250,000

When will the company get to profitability?

Calculating NPV

When will the company get to profitability?

Thanks for your

consideration!

References

http://quickfacts.census.gov/qfd/states/06000.html

http://oorjabizops.com/resources/2012/03/five-performance-metrics-key-to-

successful-business-operations/

http://www.entrepreneur.com/encyclopedia/business-plan