The ABC’s of Local SEO & Review Management

What is Local SEO?How Local Entities Show up in Search Within that Locality

Maps Listings Organic Listings

Paid: Ad Words (PPC Advertising)

Maps: Local Listings

Knowledge Graph: Used to “Enhance Search Results” by Google. Created by Using Semantic Search Info from Across the Web

Organic Search Results

Core Components of Local SEO1. Your Website-Onsite SEO

2. Google My Business Profile

3. Citations

4. Reviews

Your Website – Onsite SEO

• Title Tag• Meta Description• Content• NAP Information

Title Tag

Meta Description

• Keyword Relevant• Limited by Pixel Width (600 Pixels)**• Good Rule of Thumb is < 60 Characters or 7 Words**

• Relevant to What the Page is About• Truncated After 160 Characters** • 150-160 Characters is a Good Goal

http://www.seomofo.com/snippet-optimizer.html

Keyword Relevant?

Content

• Use Your Exact Keyword Terms if Appropriate

• Don’t “Stuff” or be Spammy

• 1 Page = 1 Idea

• > 300 Words if Possible

What’s the Content Actually About?http://www.abcya.com/word_clouds.htm

NAP• Name, Address, Phone• Consistency, Consistency, Consistency

Google My Business Profile

Claim or Create Your Profile & Verify

Business.google.com

• Fill Out 100%

• Images Matter

• Make Sure Info is 100% Correct

• Pick Your Categories Correctly

• Almost 2000 Categories to Use• Be Specific

Citations

Unstructured Structured

Consistent (Name, Address Place exactly the same in all the places)

Numerous (Cited in variety of places)

Quality (Are the citing websites “relevant” & “authoritative”

Where Do I find Them?• Regulatory Agencies• Regional Boards• Search for Your

Competitors NAP Info

Run Your Own Advanced Search

• intitle:directory “keyword”• inurl:directory “keyword“

Reviews & Reputation Management

• 95% of People Will Tell Someone Else About a Bad Experience With A Company Unprompted

• <80% Will of People Will Tell Someone Else About a Good Experience With A Company Unprompted

Take Charge!

Head Them Off at The Pass

• Provide an Outlet for Frustrations Before They Hit the Web

• Shortest Possible Feedback Loop

• Real Time Customer Feedback

Be Proactive

• Ask for Reviews

• Encourage Feedback

• Respond to Everything, Good and Bad

• Make it Easy• QR Code Business Cards• Electronic Post Cards• Automated Systems

Calm, Cool, Collected

Respond Resolve Repair

How to Remove Bad ReviewsShort AnswerYou Can’t….

But it’s Always Worth a Try

Here’s How

• Inappropriate Content• Advertising & Spam• Off-topic Review• Conflict of Interest