Introduction to Playbook Consultancy

an introduction to playbook consultancy

lets talk

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COPYRIGHT© 2013 | Playbook Consultancy Pvt Ltd

Playbook Consultancy is the brain child of Debasis Sahoo (www.linkedin.com/in/debasissahoo) !Having constructed or managed Loyalty & Retention Programs for some of the best organisation in India, Debasis brings over 14 years of experience in Retail, Online, Telecom and Manufacturing sectors. !We are uniquely placed to provide SMART Solutions that are both effective and low on Cost. We aim to provide out-of-the-box ideas that are easy to implement and is scalable in the real world as well as Online and on Mobile platforms.

A New Loyalty & Marketing Consultancy providing organisations' with cost effective and innovative solutions across Loyalty, Customer Retention and Sales Partner Engagement Models.

IDEAS THAT

WORK

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http://www.linkedin.com/in/debasissahoo


Loyalty Consulting Loyalty Program Construct & Re.Evaluate Loyalty Marketing & Communication Budget Planning and Control IT Integration & Development Rewards Catalogue & Vendor Management

Analytics & Retail Consumer Customer Data Analysis for Retail Touchpoint Customer Score Cards NPS Score Card Customer Basket Analysis Targeted Merchandise Marketing Strategies

Agency Services Direct & Integrated Marketing Online, Mobile, eMail Marketing Creative & Copy Services

EXPERT ANALYSIS

STRATEGIC PLANNING

ACTIONABLE PLANS

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Contact Centre Services Manpower Toll Free and SMS Services Customer Help-desk and Service Desk


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Expert advice on creating and managing a Customer Centric Loyalty Program. Experience in creating and managing loyalty programs across all spectrums In Depth understanding of consumers and their purchase behaviours

Loyalty Consulting

Creating a loyalty program goes beyond just giving points and a card. We bring in-depth understanding of the various aspects of the loyalty programs from understanding who your customers are to constructing the programs that appeals to the right audience.

Our 4 Step Program will understand your business and customers, analyse who your best customers are, create a program that appeals to the right audience and provide the ROI that makes the loyalty a viable option for your organisation.

Your Business

Your Customers Customise Results


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Every Rupee Counts.

Re.Evaluate

If you already have an up and running program, we will provide a quick reality check. Is the money spent giving the right benefits to the organisation?

The ability to adapt existing programs to generate the right benefits results in lower development and runnings costs for the organisation, as compared to building a program ground up.


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The Right Message to the Right Customer. Always.

Loyalty Marketing

A great loyalty program will not work without the right communication channels. We create the right message without upsetting your current brand communication template, ensuring there is a common message that reach all your customers, irrespective of the medium.


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Plan & Control Your Loyalty Budgets and Payouts

Loyalty Budget

Any loyalty program that doesn't pass the CFO Test, will never get off the drawing board. We help organisations to draw up a financial road map for the loyalty program and also help finance work out the best way to manage the cost of setting up and running a liability program.


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The Systems that Drive Your Program

IT / Infra Set Up

Any loyalty program needs a strong IT Backbone to manage the customer database and also ensure there is seamless data transfer from the companies core CRM solutions to the loyalty engine.

We manage the entire IT Solution ecosystem, from setting up a robust CRM tool to mapping POS data flows, customer profile management and transactional analysis. We also help companies use their existing IT backbone to manage the Loyalty System without expensive investments in new systems.


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The Exact Reward that Your Customers Wants

Reward Catalogue

No loyalty program is successful without an attractive rewards catalogue. The hallmark of a good program is always a catalogue that makes the program relevant to the target audience. We help set up an end to end solution of catalogue management, including gift identification, catalogue printing and dissemination and also help complete the redemption cycle.

Lets Talk

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#592 | 1st Main | AECS Layout | Brookefield, Bangalore | KR | 560037

email: [email protected] url: http://www.playbookconsulting.in

phone: +91.88849.88444 / +91.99726.59610

#592, 1st Main, AECS Layout #592, 1st Main, AECS Layout #592, 1st Main, AECS Layout

mailto:[email protected]?subject=Am%20Interested!%20

http://www.playbookconsulting.in