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LoRa-Alliance.org - 1 LoRa Alliance, Inc. Confidential.

This material should not be shared with people outside the LoRa Alliance without express written permission

The LoRa™ Alliance “Beyond Marketing Disruption, new Design paradigm”

Thierry Lestable, Ph.D, Vice-Chair

LoRa-Alliance.org - 2

The 4th Industrial Revolution

500 billion Euros invested into IoT

worldwide by 2020 (Source : Accenture)

30 to 212 billion Connected objects by 2020

(5 billion today) (sources IDC, Institut Montaigne, Accenture)

27 % Of all Data are generated by connected objects in 2020.

(Source : IOC-The Digital Universe of Opportunity-2014)

74 billion euros

Of value creation in France itself by 2020

(source : Institut Montaigne)

$7,1 Trillion Global Market (sources McKinsey)


Overall IoT Market Forecast by 2025

Source: McKinsey, June 2015

The industrial IoT Global Market is

massive, and requires

appropriate solutions NOW.

Most of early Market focus for non-LPWAN LPWAN will represent

+26% of IoT


Towards Smart Nations

LoRa Alliance Confidential – see title page for instructions

Source: Libelium

IoT LPWAN Technologies enable

Smart Cities, and eventually Smart

Nations to take-off for the benefit of

both Customers, and Citizens


The LoRa™ Alliance “ENABLING THINGS TO HAVE A GLOBAL VOICE”

Democratization & Acceleration of IoT Services

LoRaWAN

LoRaWAN

LoRaWAN LoRaWAN

LoRaWAN

LoRaWAN


LoRaWAN™ nationwide Networks Roll-out status

23 announced nationwide IoT deployments

LoRaWAN clearly contributes to Building a Digital Single Market, beyond

pan-European! « Nobody should be excluded from access to

at least basic connectivity » Andrus Ansip

Full Roaming & Switching (No SIM Cards) EoY’16


IoT Impact on Competitive landscape


Source: Michael Porter, Harvard Business Review

“The basis of competition thus shifts from the functionality of a discrete product to the performance of the broader product system, in which the firm is just one actor. The manufacturer can now offer a package of connected equipment and related services that optimize overall results. Thus in the farm example, the industry expands from tractor manufacturing to farm equipment optimization”

towards Systems of Systems

1 - Product

2 – Smart Product

3 – Smart, connected Product

4 – Product system

5 – System of systems

Sensors/computing


Smart Agriculture

Optimization of Irrigation

Optimization of Fertilizer Consumption

Joint Automatisation of Irrigation & Fertilization

• Improved reactivity (e.g. Sprinkle switched-Off as soon as rain)

• Increased efficiency of ManPower Costs savings

Water Consumption Reduction: 10-15% / year

Fertilizer Consumption Reduction: 20% / year


Smart Agriculture & Environment illustrations: Towards Global Digital Market

Solar powered air quality sensor in Cotonou, Benin, sending data via SMS

Solar-powered, Wi-Fi enabled soil moisture node at the Asian Institute of Technology in Bangkok

LPWAN LoRaWAN™ ensures viability & sustainability of

those models


IoT Transforming Product Designs


Source: Microsoft

“Design has progressed from the design of objects to the design of systems and on to the design of complex adaptive systems”

Source: Joichi Ito’s Research Statement, June 12, 2016 Director, MIT Media Lab

GDPR Friendly - Security, Privacy & Trust


Sagemcom – SICONIA™ End Devices

Volume: 20cm3 IP65 Multi-sensors embedded for multi-usage

White Label for B2B


Predictive Maintenance: White Goods

Remote Predictive Maintenance

• Identification of malfunctions BEFORE failure :

• Decreasing number of After-sale calls

• Increasing the Life/duration of the product

Insightful Information regarding the Customer behavior/usage

• Optimized Maintenance of Legacy/exising Products

• Enhanced Design for New Products

Amazon Dash button Is outdated already


Tracking Solutions


Child Care

Elderly & Disabled Care

Disaster Management

Vehicle Tracking

Fleet Management

Parcel, Bags Tracking Pets & Animals Tracking

Tracking capability is THE Key Disruptive Enabler in IoT,

fueling Innovative Marketing services!


GeoFencing, GeoTargeting, GeoPositioning, Tracking…


Waste Collection for Smart Cities

-20% Kms, -40% Collection time,

[35-60%] increase containers’ lifetime

Ref: 400K inhabitants, 900Km2, 2400 probes


Smart Parking for Smart Cities

Magnetic & ultrasonic detection (>99.8% vehicle detection, +10 years battery Life)

Driver Guidance

Historical Data Analytics

Enforcement Alerting & Policy Optimization

Real Time Data Acquisition


Street Lighting for Smart Cities

Optimization of Lighting intensity & kindling frequency :

• Energy Consumption Reduction: 70-85% / year

• Example of Oslo : 10 000 lamps deployed for 70% Energy Consumption

Monitoring & Predictive Maintenance :

• Maintenance Costs Reduction: 30-50% /year


Emergency & Disaster Management – Early warnings & Tracking

American Red Cross.: installation of a smart home sensor network for fire detection in informal settlements in Nairobi, Kenya.

regional travel patterns in West Africa based on mobile phone data and demonstrates how anonymized call detail records (CDRs) can inform healthcare response activity in the event of an outbreak of infectious disease, such as Ebola

Flood detection, Forest Fires, Avalanche…

Open Data & Open platforms should

be encouraged for those Domains !


IoT is all about Data


From building a good product to providing & deploying a good Solution

Data Monetization


Big Data, Machine Learning (ML) & Artificial Intelligence (AI)


“It’s the power to send relevant, timely, and engaging content to every customer, every time, at any scale”

Source: Boomtrain Next stage is to connect A.I. to CRM

- New Design rules

- After-sale services

- Marketing - Human

Resources - Strategy

Marketing needs to get involved


Iterative IoT Product Design: Virtuous Circle


User/

Device

Network

Platform Big Data, Analytics,

ML

Designer/

CUX

Know/Identify quickly if product experience is up to expectations, or if it requires adjustments!


CUstomer eXperience (CUX) Benefits & Opportunities


(Ultimately) No longer requires the use of:

Accurate insights can be gathered thanks to massive data

collected directly from Devices used by, or in relation

(context) with the User/Customer

Better Understanding of CUX

Direct evaluation of Needs/Usages

Eliminate the Need for Surveys, or similar Time-

consuming Market data collection

Better Targeting

Advertising more relevant

& accurate to Customer Needs

Wider & more diverse Ecosystem

Cross-selling & Brand consolidation

Banner Ads & pop-ups

Benefits

Opportunities


Predictive Social Media • IoT is Social Media Friendly, thanks to Platforms

• Thanks to A.I automated posts/contents on Social Media could be

regularly generated through platforms

• IoT Ecosystems IoT Communities beyond Developers Adopters

— Could be centered around Service/Solution OR particular Device

— Increase the Scope & Reach out to Communities beyond the initial usage


Automated & Reliable social Media strategy/campaign

Increased Diversity of Communities &

easier to predict their development


LoRaWAN™ IoT ECOSYSTEM – Multi-source/Multi-Vendor value chain

Open Ecosystem, with Interoperability & Certifications Bootcamps, Hackathons and very soon a Community Forum

Supporting & Helping IoT Developpers Innovation & Adoption

End-to-End Solutions


LoRa™ Alliance – Worldwide Community

LoRa-Alliance.org

+400 Member Companies

49 countries

APAC

LATAM

M.E

N.A

Thriving IoT Ecosystem: Consolidation

Worldwide

+50

Tri

als

(ap

pro

x)

Maximize Marketing benefits!


Thank You….
