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Content Marketing - SEO and Blogging Tips
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© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
itvibes.com281.826.4880
Brand Management & Web Development
Content Marketing
SEO & Blogging Tips
Presented byJill Cufr
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
2 04/10/23
Content Marketing
In the Online Marketing
World,Content is
Everything!
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
3 04/10/23
Content Marketing
Importance of Content Writing…
Catches and holds the user’s attention
Establishes your branding
Sets your website’s tone
Tells your story
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
4 04/10/23
Content Marketing
Well Written Content
Describes the benefits of your products/services
Establishes you as a leader in
your industry
Increases traffic to your site
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
5 04/10/23
Content Marketing
Sitemap –
Breaks down the website’s information into specific subject areas.
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
6 04/10/23
Content Marketing
Who is your
target audience?
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
7 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
8 04/10/23
Content Marketing
Keyphrase -A search comprising of 3 or more keywords that a user will input into a search engine to find a relevant web page.
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
9 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
10 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
11 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
12 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
13 04/10/23
All Roads Lead to Rome
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
14 04/10/23
Content Marketing
Write for the reader first and Google
second!
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
15 04/10/23
Content Marketing
Content Needs To Be…
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
16 04/10/23
Content Marketing
Content Also Needs To Be…
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
17 04/10/23
Content Marketing
And…
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
18 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
19 04/10/23
Content Marketing
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
20 04/10/23
Content Marketing
Don’t stress out.
Blog twice a month in the beginning.
The more you blog, the better it is for your search engine rankings.
Blogs don’t have to be a certain length.
Tips For Blogging
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
21 04/10/23
Content Marketing
Type it in Word first.
Use a picture to enhance the blog.
Your headlines should describe the main theme of your blog.
Share blogs on social media sites.
Tips For Blogging
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
22 04/10/23
Content Marketing
Blog Topics
Special events
Testimonials/Case studies
Purchased new equipment, land, or building
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
23 04/10/23
Content Marketing
News event
Educate/Inform
Community events
Blog Topics
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
24 04/10/23
Content Marketing
Be patient!
Because if you…
Use dynamic, well written content
Post each week
…You will see results!
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
25 04/10/23
Content Marketing
ITVibes has a content management team and we provide the following services:
Website content writing
SEO editing
Blog writing
Social media posting
PR releases
Case studies
White pages
Email campaigns
Newsletters
© 2014 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without
permission.
26 04/10/23
Content Marketing
Thank Thank You!You!
