I V A N T H U A N G 900 IROLO ST, LOS ANGELES, CA 90006

(626) 592-0334 • ivan.t.huang@gmail.com

PROFESSIONAL EXPERIENCE (DIGITAL & SOCIAL)

SHEKNOWS MEDIA (APRIL 2015 – PRESENT)

DIGITAL SALES PLANNER

• Lead digital planning for West Coast (LA & SF) clientele (Amazon, Clorox, Walt Disney World, Levi’s, FOX, Lionsgate, CBS Films, LGHE, etc.)

• Curate and strategize thematically aligned social and digital programs to promote unique and high-performing content across all SheKnows Media platforms

• Test, launch, and optimize new social and digital campaigns to meet campaign objectives, create new revenue opportunities, reach target audiences, and expand into new markets

STARCOM MEDIAVEST GROUP (APRIL 2014-APRIL 2015)

MEDIA ASSOCIATE (MATTEL)

• Brainstorm creative and compelling marketing campaigns through digital to propel the launch of new Mattel brand toys and products

• Responsible for the implementation, planning, and launching of Mattel and Fisher-Price digital and social media campaigns

• Drive the completion or weekly delivery reports, target underperformances, and optimize in order to exceed campaign benchmarks

BLACK VELVET SLIDE PUCKS (JANUARY 2008 – APRIL 2014)

FOUNDER

• Create large-scale, organic social media marketing campaigns, contests, and promotions through Facebook Page, raffles and exclusive product package debuts through Instagram, customer interaction (30%+ engagement) through Twitter, and demonstrate product usage and sponsored team riders through YouTube (25%+ engagement)

• Utilize social media marketing funnel strategy during business’s entirety to guide prospective clients from top of the funnel (brand awareness) to bottom of the funnel (team riders and BVSP advocates)

• Increased sales from seven orders a month to over 70 orders a month in a five-year period (18% grown YOY) through specific, measurable, and achievable goals in social media (IG, Twitter, YT, FB)

• Manage and sponsor 33 team riders from across the nation to represent the brand by acting as company liaisons through social media marketing (IG, Twitter, Vine, FB, and YouTube) and event sponsorships

• Expanded business from individual customers within California to supplying major retail stores in Hawaii, Singapore, Australia, France, China, and Brazil

• Fully responsible for designing, manufacturing, promoting, and selling our longboard-skateboard slide puck product line

Social Media Marketing Portfolio

I V A N T H U A N G

B R A N D I N G

P R O D U C T P R O M O T I O N

P R O D U C T P R O M O T I O N

S P O N S O R E D R I D E R S

143 L I K E S 142 L I K E S

230 L I K E S 165 L I K E S

C O N T E S T S + E N G A G E M E N T

188 L I K E S 150 L I K E S 136 L I K E S

C O N T E N T C R E A T I O N

60K VIEWS

108K VIEWS

• #1 P O S T O N R E D D I T FOR 24 H O U R S • 1.6MM V I E W S• 4.2K U P V O T ES• 300+ C O M M E N T S