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iJames Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Contact details The following pages are examples of James Armstrong’s visual style, prepared for different clients, industries and communication goals.
To review James’s professional experience, or for a proposal that addresses a specific project need, please contact:
Contact James Armstrong
Studio name Surveillance
Address Suite 13, 17 Thurlow Street, Redfern NSW 2016
Company website www.surveillance.net.au
Phone +61 408 992 800
Email [email protected]
1James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Private Health Insurance Ombudsman Annual Report 2011–12 2
Private Health Insurance Ombudsman Annual Report 2013–14 4
Brand Australia tourism marketing booklet 6
Voice Coach training booklet 8
Screen NSW Annual Report 2011–12 10
SILQ sales collateral 11
Qantas Employee Orientation Guide 12
Independent Hospital Pricing Authority Annual Report 2013–14 15
Intelligent Investor consumer magazine 17
Levi’s In-store retail posters 18
Qantas WebRoster product launch campaign 19
Bathe product range brochures 21
Boronia Capital fund reports 22
A Bottle Of consumer water labels 23
Big Rock Wines wine labels 24
Qantas Horizons corporate newsletter 26
Misc. Websites 27
Portfolio examples[ Visuals of past projects illustrating style and experience ]
2James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AUSTRALIANGOVERNMENT
Portfolio visuals
PrivatE HEaltH iNsuraNCE oMBuDsMaN aNNual rEPort 2011–12
■■ ‘Class 3’ annual report (plays a reporting and marketing communication role)
■■ Consumer-driven concept portraying the diversity of Australian society
■■ 96-page B5■■ Companion 32-page A4 State of the Health Fund Report was
also produced (complementary design).
3James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
4James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
PrivatE HEaltH iNsuraNCE oMBuDsMaN aNNual rEPort 2013–14
■■ ‘Class 3’ annual report■■ Consumer-driven concept ■■ 96-page B5■■ Demonstrates how one concept can
be executed different ways over time (since 2012).
AUSTRALIANGOVERNMENT
5James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
6James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AUSTRALIANGOVERNMENT
Portfolio visuals
BraND australia tourisM MarKEtiNG BooKlEt
■■ A high-value gift booklet given to brand ambassadors and key influencers
■■ Raw content was drawn from a Powerpoint presentation but recast visually with dramatic typography and engaging imagery
■■ Conceptually explores what being ‘Australian’ means (beyond tourism industry clichés), telling the ‘brand story’ of Australia.
7James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
8James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
voiCE CoaCH traiNiNG BooKlEt
■■ 84-page training booklet for Voice Coach■■ Design, layout, diagrams, imagery and
typography added a human touch to educational/academic material
■■ Design built around the core brand colour■■ Industry creative award.
AWARDWIN
9James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AWARDWIN
10James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
sCrEEN NsW aNNual rEPort 2011–12
■■ 56-page A4■■ Detailed production appendices.
STATEGOVERNMENT
11James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
silQ salEs CollatEral
■■ Suite of sales material for SILQ Software for barristers
■■ Integrated copywriting and design.
12James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
QaNtas EMPloYEE oriENtatioN GuiDE
■■ A high-value booklet given to all Qantas employees■■ An orientation on the Group’s history, strategies, methods,
values and corporate structure■■ The internal communications implementation of a full rebrand■■ 60-page, 5-colour, 100% recycled■■ Industry creative awards.
AWARDWIN
13James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AWARDWIN
14James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AWARDWIN
15James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
iNDEPENDENt HosPital PriCiNG autHoritY aNNual rEPort 2013–14
■■ Design built around IHPA’s brand colours, icons and information graphics
■■ 120-page B5.
AUSTRALIANGOVERNMENT
16James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
17James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
iNtElliGENt iNvEstor CoNsuMEr MaGaZiNE
■■ Direct mail designed to resemble a consumer investment magazine for The Intelligent Investor
■■ Engaging content and layout■■ Customised content achieved
using data-merging.
AWARDWIN
18James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
lEvi’s iN-storE rEtail PostErs
■■ Campaign for ‘worn-in look’ (distressed) jeans■■ Strong visual ideas that work as campaigns ■■ Point-of-sale and magazines■■ Industry creative awards.
19James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
QaNtas WEBrostEr ProDuCt lauNCH CaMPaiGN
■■ New web rostering system for Qantas■■ Logo design and multi-channel, print and online awareness/launch campaign ■■ Concepts focus on end-user benefits■■ Industry creative award.
AWARDWIN
20James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AWARDWIN
21James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
BatHE ProDuCt raNGE BroCHurEs
■■ Product range brochures for Bathe■■ Designer aesthetics complement the information
design■■ A single branded look-and-feel extending over 15
small and large brochures■■ Industry creative award.
AWARDWIN
22James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
BoroNia CaPital fuND rEPorts
■■ A suite of fund performance reports and fund marketing documents
■■ Financial concepts and presentation of data■■ Strongly branded.
AWARDWIN
23James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
a BottlE of CoNsuMEr WatEr laBEls
■■ New product launch for a high-concept consumer water
■■ Unique designs created to help stand out in a cluttered beverage category
■■ Industry creative award.
24James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
BiG roCK WiNEs WiNE laBEls
■■ New product launch for a boutique wine maker■■ Unique designs for a cluttered category■■ Each label illustrates a key event from the vineyard for that year
— a 'brand story' is built over many vintages■■ Design, illustration and copywriting.
25James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
AWARDWIN
26James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
QaNtas HoriZoNs CorPoratE NEWslEttEr
■■ Designed and produced as quarterly and monthly for Qantas Airport Services
■■ Information-rich, needing thoughtful layout■■ Industry creative award.
27James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Portfolio visuals
MisC. WEBsitEs
■■ Business-to-business, wholesale/retail and consumer product websites
■■ Interlinked, multi-page sites with interactive ‘Flash’ elements and subscriber functions
■■ HTML-, CSS- and PHP-based web development.
28James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016
Surveillance | Suite 13, 17 Thurlow Street, Redfern NSW 2016 | Phone +61 408 992 800 | www.surveillance.net.au
If you would like to see additional portfolio examples or other credentials, please contact James Armstrong on +61 408 992 800 or [email protected]
Thank you.