1. BUILD COMMUNITY IN RELEVANT CHANNELS

• 1.6MM fans• +120.8MM annual

impressions• 4.3% Avg. ER*

57.0K followers(3rd most followed candy brand on Twitter) 10.2K followers

• 2.0MM fans• +123.5MM annual

impressions • 5.4% Avg. ER*

Source: Red Vines/Sour Punch, Twitter.com, Facebook.com, 3/1/13 – 5/15/14*Avg. ER = Total Post Engaged Users/Total Post Reach

7/1/11HIRED AS SOCIAL MEDIA COMMUNITY ADVOCATE

7/1/12TOOK OVER ALL SOCIALPAID MEDIA STRATEGY

2.0MM

1.59MM

1. BUILD COMMUNITY IN RELEVANT CHANNELS