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Jeff M Davis INBOUND MARKETING Interactive @ W O R K For the #1 Volume Honda Dealer in Texas

Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

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As an Interactive Marketing Professional with 15+ years of internet marketing experience my core belief is that Inbound Online Marketing is truly a force multiplier and as such is uniquely positioned to leverage the technology of a digital, connected marketplace, to more effectively reach prospects and engage customers in the sales, marketing, advertising, and communications space. In this Slideshare presentation you will discover some of the practical Digital Strategies that I have deployed to help drive online conversions into ecommerce sales as the Inbound Marketing/Ecommerce Manager for David McDavid Honda in Frisco, the #1 Volume Honda Dealership in Texas. By providing strategic direction for all online marketing initiatives that increased website traffic and lead conversions, our sales team was able to drive record sales for the #1 volume Honda dealer in Texas and make McDavid Honda Frisco the #1 most profitable Honda dealership in the United States. Review my Interactive Portfolio and discover how to create a distinct online market advantage. Learn even more at www.JeffMDavis.com the Inbound Apostle.

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Page 1: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

Jeff M Davis INBOUND MARKETING

Interactive @ W O R K For the #1 Volume Honda Dealer in Texas

Page 2: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

WEBSITE

DESIGN

DIGITAL

STRATEGY

SEARCH

ENGINE

SOCIAL

MEDIA DIGITAL

MEDIA

REPUTATION

MANAGEMENT

ONLINE ADVERTISING / LEAD GENERATION

Interactive @ W O R K For the #1 Volume Honda Dealer in Texas

Page 3: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

*Digital Internet Strategy

*Website/Creative Design

*Ecommerce/Lead Generation

*Mobile Web/Custom Apps

*Content Generation

*Conversion Optimization

*Search Engine SEO/PPC

*Social Media Marketing

*Social Media Engagement

*Reputation Management

*Digital Media Photo/Video Production

*Advertising/Vendor Management

*Email/eCampaigns

What I do… Why it Matters… **Brand Visibility / Dominate Online

**Better User Experience/Time on Site

**Greater Sales/More Prospects

**Greater Reach, Access, Connection

**Increased Website Traffic

**More Calls, Online Forms, Leads

**Higher Search Rankings – Top Listings

**Added +1’s, Likes, Follows, Posts

**Extra Comments, Shares, RT-Tweets

**Stronger Brand Loyalty/Trust (ZMOT)

**Visually Attractive Digital /Print/ Ad / Collateral

**Lead Source Automation

**New Subscribers, Downloads, Opt-ins

INTERACTIVE ACTIONS / RESULTS - SKILLS SKILLS

Page 4: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

The only i in Team - - Our Results!

TEAM RESULTS

iNBOUND MARKETING

INBOUND ONLINE MARKETING - TEAM RESULTS

Page 5: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

DIGITAL STRATEGY

Buyer Personas

Branding Identity Content Marketing

Community Connection Conversion Optimization

Team Visibility / Promotion Customer Reviews/Feedback

Social Media Integration /Proof Synchronize Platform Messaging

Page 6: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

MULTI PLATFORM - DIGITAL BRANDING

Page 7: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

DIGITAL STRATEGY - TEAM PROMOTION

Page 8: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SALES TEAM VISIBILITY - CLIENT CONNECTION

Page 9: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

MULTI PLATFORM - BRAND VISIBILITY

Page 10: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

DIGITAL ONLINE BRANDING - SALES TEAM

Page 11: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

BRAND CONNECTION - CLIENT REVIEWS

Page 12: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

WEBSITE DESIGN

Ecommerce Creative Design

UI/UX - Navigation Content Generation

Landing Pages / C.T.A.’s Lead Generation Forms/Calls

Conversion Optimization Responsive Mobile

Interactive Chat

Page 13: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

ECOMMERCE WEBSITE - UI/UX DESIGN

Page 14: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

ECOMMERCE WEBSITE - NAVIGATION

Page 15: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

CONVERSION OPTIMIZATION - WEBSITE

Page 16: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

ECOMMERCE WEBSITE - UI/UX DESIGN

Page 17: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

CONTENT CENTRIC - LANDING PAGES

Page 18: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

CONTENT GENERATION - BLOG POST

Page 19: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

INTERACTIVE WEBSITE DESIGN – CHAT & TEXT

Page 20: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

RESPONSIVE WEBSITE DESIGN - MOBILE

Page 21: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SEARCH ENGINE

Organic S.E.O.

Adwords S.E.M. / P.P.C. Local Search Optimization Google Analytics Tracking

Key Word Architecture Landing Pages / C.T.A.’s

Code Optimization Link Building

Page 22: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

KEY PERFORMANCE INDICATORS - ANALYTICS

Website Traffic / 25k+mo

Time On Site / 9:26

Conversions / 3115+mo

PPC Leads (Forms / Calls)

Page 23: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SEARCH ENGINE - GOOGLE ANALYTICS

Page 24: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SEARCH ENGINE MKT. - ORGANIC SEO

Page 25: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

LINK BUILDING - CODE & ON PAGE SEO

Page 26: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

LOCAL - SEARCH

SEARCH ENGINE MARKETING - LOCAL

Page 27: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

GOOGLE ADWORDS - PAY PER CLICK (SEM)

Page 28: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA

User Engagement Community Connection

Customer Service Feedback Mobile / Apps / Local / Social

Interactions / Mentions / Check-ins +1’s / Likes / Follows / Comments / Shares

Social Growth Strategies Multi Platform Samples

Front-Facing Content Website Referrals

Page 29: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

User Engagements

Comments & Shares

+1, Likes, and Follows

Referrals to Website

SOCIAL MEDIA MARKETING - ENGAGEMENT

Page 30: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA - FACEBOOK ENGAGEMENT

Page 31: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA - VISUALLY ATTRACTIVE POST

Page 32: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA - CUSTOMER CONNECTIONS

Page 33: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA - GROWING FACEBOOK LIKES

Page 34: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA - FB MOBILE CONNECTIONS

Page 35: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA - FACEBOOK APPS / CONTEST

Page 36: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA MARKETING - GOOGLE + LOCAL

Page 37: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA MARKETING - TWITTER

Page 38: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA MARKETING - YOUTUBE VIDEO

Page 39: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA MARKETING - FOURSQUARE

Page 40: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

SOCIAL MEDIA MARKETING - SOCIAL BLOG

Page 41: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

REPUTATION - ORM

Z.M.O.T. PR/Digital Press

Customer Service Brand Monitor/Alerts

Local Review Properties Positive/Negative Response

Industry/Consumer Platforms Mobile /SMS Text / Social Reviews

Consumer Perception Rating - CPR Citations - Mentions - Recommendations

Page 42: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

Negative Online Sentiment Positive Online Sentiment

Online Customer Reviews Actual Reviews Top 10 Platforms // April 2013 – Jan 2014

REPUTATION MANAGEMENT - ORM

Sentiment

NEG -

POS +

Page 43: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

CUSTOMER REVIEWS - WEBSITE & MOBILE

Page 44: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

REPUTATION MANAGEMENT - ZMOT

Page 45: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

REPUTATION MANAGEMENT - ORM

Page 46: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

ORM REPUTATION - REVIEW PLATFORMS

Page 47: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

DIGITAL MEDIA

Digital Creative Design Photography - Events

Adobe Photoshop Video Production Adobe Premiere Email Templates

Digital / Print Ad Collateral

Page 48: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

ADOBE PREMIERE - VIDEO PRODUCTION

Page 49: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

VIDEOGRAPHY PRODUCTION - MEDIA

Page 50: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

PHOTOGRAPHY PRODUCTION - MEDIA

Page 51: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

DIGITAL CREATIVE DESIGN - PHOTOSHOP

Page 52: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

CREATIVE DESIGN - MULTI PLATFORM

Page 53: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

DIGITAL CREATIVE DESIGN - SOCIAL POST

Page 54: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

ADVERTISING / VENDORS

Automotive Industry Budget Management Advertising Platforms Lead Source Providers

Network & Feed Vendors Lead Management - CRM

Lead Nurturing / Automation

Page 55: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

Advertising Platforms 20+

Ad / Feed Vendors 20+

Lead Source Providers 40+

Lead Generation X,000’s +mo

ADVERTISING & VENDOR MANAGEMENT

Managed Budgets $ XX,000’s +mo

Page 56: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

AUTOMOTIVE ADVERTISING PLATFORMS

Page 57: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

GOOGLE ADWORDS - PAY PER CLICK (PPC)

Page 58: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

VENDOR / LEADS MANAGEMENT - FEEDS & CRM

Page 59: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

WEBSITE

DESIGN

DIGITAL

STRATEGY

SEARCH

ENGINE

SOCIAL

MEDIA DIGITAL

MEDIA

REPUTATION

MANAGEMENT

ONLINE ADVERTISING / LEAD GENERATION

Interactive @ W O R K INBOUND ONLINE MARKETING: RESULTS

Page 60: Jeff M Davis - Inbound Online Marketing at Work for #1 Honda Dealer in Texas - Inbound Apostle

Jeff M Davis INBOUND MARKETING

CONTACT JEFF TODAY: 469.249.2911

[email protected]

ONLINE PORTFOLIO: www.jeffMdavis.com