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As an Interactive Marketing Professional with 15+ years of internet marketing experience my core belief is that Inbound Online Marketing is truly a force multiplier and as such is uniquely positioned to leverage the technology of a digital, connected marketplace, to more effectively reach prospects and engage customers in the sales, marketing, advertising, and communications space. In this Slideshare presentation you will discover some of the practical Digital Strategies that I have deployed to help drive online conversions into ecommerce sales as the Inbound Marketing/Ecommerce Manager for David McDavid Honda in Frisco, the #1 Volume Honda Dealership in Texas. By providing strategic direction for all online marketing initiatives that increased website traffic and lead conversions, our sales team was able to drive record sales for the #1 volume Honda dealer in Texas and make McDavid Honda Frisco the #1 most profitable Honda dealership in the United States. Review my Interactive Portfolio and discover how to create a distinct online market advantage. Learn even more at www.JeffMDavis.com the Inbound Apostle.
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Jeff M Davis INBOUND MARKETING
Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K For the #1 Volume Honda Dealer in Texas
*Digital Internet Strategy
*Website/Creative Design
*Ecommerce/Lead Generation
*Mobile Web/Custom Apps
*Content Generation
*Conversion Optimization
*Search Engine SEO/PPC
*Social Media Marketing
*Social Media Engagement
*Reputation Management
*Digital Media Photo/Video Production
*Advertising/Vendor Management
*Email/eCampaigns
What I do… Why it Matters… **Brand Visibility / Dominate Online
**Better User Experience/Time on Site
**Greater Sales/More Prospects
**Greater Reach, Access, Connection
**Increased Website Traffic
**More Calls, Online Forms, Leads
**Higher Search Rankings – Top Listings
**Added +1’s, Likes, Follows, Posts
**Extra Comments, Shares, RT-Tweets
**Stronger Brand Loyalty/Trust (ZMOT)
**Visually Attractive Digital /Print/ Ad / Collateral
**Lead Source Automation
**New Subscribers, Downloads, Opt-ins
INTERACTIVE ACTIONS / RESULTS - SKILLS SKILLS
The only i in Team - - Our Results!
TEAM RESULTS
iNBOUND MARKETING
INBOUND ONLINE MARKETING - TEAM RESULTS
DIGITAL STRATEGY
Buyer Personas
Branding Identity Content Marketing
Community Connection Conversion Optimization
Team Visibility / Promotion Customer Reviews/Feedback
Social Media Integration /Proof Synchronize Platform Messaging
MULTI PLATFORM - DIGITAL BRANDING
DIGITAL STRATEGY - TEAM PROMOTION
SALES TEAM VISIBILITY - CLIENT CONNECTION
MULTI PLATFORM - BRAND VISIBILITY
DIGITAL ONLINE BRANDING - SALES TEAM
BRAND CONNECTION - CLIENT REVIEWS
WEBSITE DESIGN
Ecommerce Creative Design
UI/UX - Navigation Content Generation
Landing Pages / C.T.A.’s Lead Generation Forms/Calls
Conversion Optimization Responsive Mobile
Interactive Chat
ECOMMERCE WEBSITE - UI/UX DESIGN
ECOMMERCE WEBSITE - NAVIGATION
CONVERSION OPTIMIZATION - WEBSITE
ECOMMERCE WEBSITE - UI/UX DESIGN
CONTENT CENTRIC - LANDING PAGES
CONTENT GENERATION - BLOG POST
INTERACTIVE WEBSITE DESIGN – CHAT & TEXT
RESPONSIVE WEBSITE DESIGN - MOBILE
SEARCH ENGINE
Organic S.E.O.
Adwords S.E.M. / P.P.C. Local Search Optimization Google Analytics Tracking
Key Word Architecture Landing Pages / C.T.A.’s
Code Optimization Link Building
KEY PERFORMANCE INDICATORS - ANALYTICS
Website Traffic / 25k+mo
Time On Site / 9:26
Conversions / 3115+mo
PPC Leads (Forms / Calls)
SEARCH ENGINE - GOOGLE ANALYTICS
SEARCH ENGINE MKT. - ORGANIC SEO
LINK BUILDING - CODE & ON PAGE SEO
LOCAL - SEARCH
SEARCH ENGINE MARKETING - LOCAL
GOOGLE ADWORDS - PAY PER CLICK (SEM)
SOCIAL MEDIA
User Engagement Community Connection
Customer Service Feedback Mobile / Apps / Local / Social
Interactions / Mentions / Check-ins +1’s / Likes / Follows / Comments / Shares
Social Growth Strategies Multi Platform Samples
Front-Facing Content Website Referrals
User Engagements
Comments & Shares
+1, Likes, and Follows
Referrals to Website
SOCIAL MEDIA MARKETING - ENGAGEMENT
SOCIAL MEDIA - FACEBOOK ENGAGEMENT
SOCIAL MEDIA - VISUALLY ATTRACTIVE POST
SOCIAL MEDIA - CUSTOMER CONNECTIONS
SOCIAL MEDIA - GROWING FACEBOOK LIKES
SOCIAL MEDIA - FB MOBILE CONNECTIONS
SOCIAL MEDIA - FACEBOOK APPS / CONTEST
SOCIAL MEDIA MARKETING - GOOGLE + LOCAL
SOCIAL MEDIA MARKETING - TWITTER
SOCIAL MEDIA MARKETING - YOUTUBE VIDEO
SOCIAL MEDIA MARKETING - FOURSQUARE
SOCIAL MEDIA MARKETING - SOCIAL BLOG
REPUTATION - ORM
Z.M.O.T. PR/Digital Press
Customer Service Brand Monitor/Alerts
Local Review Properties Positive/Negative Response
Industry/Consumer Platforms Mobile /SMS Text / Social Reviews
Consumer Perception Rating - CPR Citations - Mentions - Recommendations
Negative Online Sentiment Positive Online Sentiment
Online Customer Reviews Actual Reviews Top 10 Platforms // April 2013 – Jan 2014
REPUTATION MANAGEMENT - ORM
Sentiment
NEG -
POS +
CUSTOMER REVIEWS - WEBSITE & MOBILE
REPUTATION MANAGEMENT - ZMOT
REPUTATION MANAGEMENT - ORM
ORM REPUTATION - REVIEW PLATFORMS
DIGITAL MEDIA
Digital Creative Design Photography - Events
Adobe Photoshop Video Production Adobe Premiere Email Templates
Digital / Print Ad Collateral
ADOBE PREMIERE - VIDEO PRODUCTION
VIDEOGRAPHY PRODUCTION - MEDIA
PHOTOGRAPHY PRODUCTION - MEDIA
DIGITAL CREATIVE DESIGN - PHOTOSHOP
CREATIVE DESIGN - MULTI PLATFORM
DIGITAL CREATIVE DESIGN - SOCIAL POST
ADVERTISING / VENDORS
Automotive Industry Budget Management Advertising Platforms Lead Source Providers
Network & Feed Vendors Lead Management - CRM
Lead Nurturing / Automation
Advertising Platforms 20+
Ad / Feed Vendors 20+
Lead Source Providers 40+
Lead Generation X,000’s +mo
ADVERTISING & VENDOR MANAGEMENT
Managed Budgets $ XX,000’s +mo
AUTOMOTIVE ADVERTISING PLATFORMS
GOOGLE ADWORDS - PAY PER CLICK (PPC)
VENDOR / LEADS MANAGEMENT - FEEDS & CRM
WEBSITE
DESIGN
DIGITAL
STRATEGY
SEARCH
ENGINE
SOCIAL
MEDIA DIGITAL
MEDIA
REPUTATION
MANAGEMENT
ONLINE ADVERTISING / LEAD GENERATION
Interactive @ W O R K INBOUND ONLINE MARKETING: RESULTS
Jeff M Davis INBOUND MARKETING
CONTACT JEFF TODAY: 469.249.2911
ONLINE PORTFOLIO: www.jeffMdavis.com