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10 THINGS I HATE ABOUT DIGITAL MARKETING
@jdaykin at DMX Dublin
@jdaykin
MAGIC & WIZZARDS
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@jdaykin
“TRADITIONAL MEDIA CHANNELS ARE STILL TANKS & PLANES, BUT DIGITAL DRAGONS ARE POWERFUL ADDITIONS”
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@jdaykin
ENGAGEMENT AS AN OBJECTIVE
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@jdaykin
“THOSE WHO ENGAGE MIGHT SPEND TWICE AS MUCH, BUT THE ALTERNATIVE IS IMPACTING TWENTY TIMES AS MANY PEOPLE”
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@jdaykin
MARKETER’S EXPECTATIONS OF PEOPLE
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@jdaykin
“DON’T ASK ‘WHAT CAN I GET CONSUMERS TO DO?’ – DEAL WITH THE FACT THEY WONT DO VERY MUCH”
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@jdaykin
THE BATTLE FOR ORGANIC REACH
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@jdaykin
“ARGUING ABOUT 1%, 10% OR 100% OF A SMALL NUMBER OF FOLLOWERS IS POINTLESS WHEN YOU NEED TO REACH 10,000%”
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@jdaykin
CHASING THE NEXT BIG THING
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@jdaykin
“USERS OF NEW SOCIAL NETWORKS & TECHNOLOGY ARE THOSE MOST LIKELY TO ALREADY BE HEAVY USERS OF EXISTING PLATFORMS”
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@jdaykin
TARGETING & ‘WASTAGE’
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@jdaykin
“USE DIGITAL MEDIA TO BE RELEVANT TO MORE PEOPLE, NOT VISIBLE TO FEWER”
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@jdaykin
PROGRAMMATIC COMPLEXITY
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@jdaykin
“PROGRAMMAGIC ISN’T A CHANNEL IT’S A TECHNOLOGY, AND DONE RIGHT IT’S CREATIVELY PROGRAMAGIC”
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@jdaykin
REAL TIME MARKETING
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@jdaykin
“REAL TIME MARKETING IS A SLEDGEHAMMER APPROACH TO BEING RELEVANT, AND AN OVERLY COMPETETIVE ONE AT THAT”
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@jdaykin
BAD DIGITAL MARKETING
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@jdaykin
@jdaykin
PIXELS, NOT PEOPLE
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@jdaykin
10 THINGS I HATE ABOUT DIGITAL MARKETING
@jdaykin at DMX Dublin