16/09/2015

In a Material World…Wealth, identity & anxiety amongst high-net worth individuals

Hello

The Brief

The Brief

Today

Lottery ticket

Dark secret

So what?

Shorts

Disguise

So what?

Box

Code

So what?

Lemon curd

Champagne

So what?

Room

Collect

So what?

Anxiety

Dress

DollsSpectrum

So What?

CONCLUSION

1. Discrepancies

2. Strategies

3. Stories

4. Collections

5. Metaphors

HSBC CONCLUSION

Building better relationships