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Overview of Jobsite Marketing activity and results from December 2013 to July 2014
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Jobsite Reaching jobseekers
Dec13 to Jun14
Always on
Work:Life refreshed to Jobsite.co.uk/blog
Dec13-Jun14• 134 blog posts;• 674k blog views;• Blog topics are
searched for over 2m times on Google (*cumulative volume Dec-Jun).
Contact [email protected] to find out more
Jobsite press coverage – the UK’s authority on employment
Dec13-Jun14• 56 press articles;• Regarding flexible working
Jobsite TV, radio and press coverage had a total reach of over 240m;
• Flexible working coverage has continued into July;
• We have earned several high authority links from news websites through press coverage.
Contact [email protected] to find out more
Jobs by Email refresh
Integrating Exact Target• We have migrated
candidate emails;• We have experienced
an 18% uplift in applications from JBEs;
• Our inbox placement is the highest amongst competitors at 98.34%
From…to…
Contact [email protected] to find out more
Facebook – over 320m career adverts
Dec13-Jun14• From 19k fans to >38k
fans;• 614 posts;• Over 320m on page
and off page impressions;
• That reached over 43m jobseekers;
• And generated over 1.4m engagements (likes, shares, clicks).
Contact [email protected] to find out more
Twitter – over 23m career adverts
Dec13-Jun14• From 15k followers
to 25k;• 625 Tweets;• ~23m Jobsite Tweet
impressions;• 1.2k engagements
(shares, follows RTs)
Contact [email protected] to find out more
YouTube – over 1.3m video views
Dec13-Jun14• 29 video uploads;• Over 1.3m video
views;• Video topics are
searched for over 2m times on Google (*cumulative volume Dec-Jun).
Contact [email protected] to find out more
Jobsite - always on
Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-140%
10%
20%
30%
40%
50%
60%
70%
Share of voice October 2013 - June 2014
JobsiteReedTotalJobsMonsterIndeedCV Library
Jobsite was the most talked about career brand from December to March* Source Radian6 – share of social media mentions
What this means for you
• Reach an engaged targeted audience through Jobsite;
• Since Dec13 our adverts have been shown over 340m times;
• Our Google (Paid) adverts have been shown over 335m times.
• Contact your account manager: Recruitment/contact-us
• Email us on [email protected]
• Or call us on 0844 561 9000 we’ll be happy to take your call.
