SEO, The New

Google and Joomla! Joomla Meetup Sydney - July 8th, 2014

• The ‘New’ Google

• Joomla! and SEO

• The Crissotunity

• How to compete in the ‘new Google’

• Useful Links

Feature Presentation

The New

• The new Google in one word: Semantic.

• No longer one, single algorithm, but a “Mix’n’match” of results from

different algorithms (commercial vs informational) and DBs (Videos,

News, Images etc)

• No longer a single race (e.g. 100m) but more like a whole Olympic

track meet, where the gold medallists in different events get a spot,

and “great times” that come second do as well

Reading Level and SERPs

The Crissotunity

• SEO rankings change a LOT

• Different searches, different mixes of information vs commercial

• Personalisation changes the game

• Regionalisation as well

• A drop in 1 place in Algo X may mean a drop from 2 to 10 on SERP Y, and the

inverse is true as well

• More variety = more ways to compete

• Content is King!!! And position of content in rendered DOM Queen

• Try to maximise the likelihood keywords are visible above the fold

How to Make Your Joomla! sites more SEO friendly

Joomla! and (Basic) SEO

Create & Verify these accounts:

• Google Webmaster Account

• Google Analytics

• Google+ Personal Account

Install useful plug-in:

• JoomSEO

• SEOSimple

• sh404SEF

Make sure your page titles are all

marked as H1's

Optimize Your Footer:

• Include contact details and your

Google+ local account

Keep an eye in the speedometer:

• Having a quick website is

important for SEO

Content, content and more content:

• Look for Duplicate Content

• Diversify your content

• Create a blog

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5

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How to compete in the ‘new Google’ 5 mistakes to avoid

Mistakes

1. Google cannot find you because there

are no traces of your site online. (get

links)

2. Google is not crawling your site

properly (fix internal site structure).

3. Google does not trust you because it

does not know who you are (links).

4. Your site uses the wrong words (Career

vs job).

5. Don’t use exact match anchor text (seo

sydney in all my links)

Things To Do

1. Create an XML sitemap

2. Use Google+

a. Set up authorship.

b. Google Places for local businesses

3. Create good, engaging content – most

of which is visible above the fold.

4. Get (good) links to your site

5. Focus on making your site:

a. Faster

b. Clearer

c. Broader

SEO Is Dead, Long Live SEO

• SEO is not dead. But bad SEO practices are dying.

• SEO goals and developer/designer goals overlap to a

degree:

• BUT: SEO is usually measured on a more brutal, but

easy to judge, scale

• Make your website “better in all the ways” is now

SEO 101

• The areas where good design and SEO overlap is

increasing all the time, and Great SEO is now more

strategic (what content to build, what links to get etc)

Useful Links http://www.google.com/webmasters/tools - how Google communicates with you

http://googlewebmastercentral.blogspot.com.au/ - WebMasterTools (WMT) Blog

http://www.google.com/analytics/ - Analytics is a MUST

①http://userscripts.org/scripts/show/110025 - Copy/Paste annotations. PLEASE,

PLEASE, PRETTY PLEASE, use annotations as much as possible (July 12th,

installed extension X is INVALUABLE information).

http://moz.com/google-algorithm-change - Dates of Google algorithm changes

http://insidesearch.blogspot.com.au/ - Search Blog (heavy on propaganda)

http://www.mattcutts.com/blog/ - Matt Cutts, original GoogleGuy (Less Propaganda)

http://moz.com/blog/category/whiteboard-friday - Watch a weekly

http://inbound.org/ - Reddit for SEOs

http://schema.org - Search Engine Microdata.�

Who are we?

Lined Media is a Search Engine and Inbound Marketing

agency with offices in Sydney and Melbourne and

clients throughout the country. Our team has more than

20 years of experience in the industry.

Our mission is to assist business growth by helping

clients to strategically find and engage their

stakeholders online.

We strive to be the most trusted, results-proven Search

Marketing Agency in Australia.

Lined Media Solutions

Search Engine

Optimisation

Pay per Click Inbound marketing

Lined Media Suite 7, 174 Pacific Highway

North Sydney, NSW 02 8021 3384

Thanks for your time. Let’s keep talking