JUAN VALDEZ. PRESENTADO POR: LADY DAYANNA PIRAGAUTA ALVAREZ. CODIGO: 37717 GRUPO: 2AM

http://www.juanvaldezcafe.com

/es/colombia

ORIGIN.•JUAN VALDEZ IS A COLOMBIAN CHARACTER THAT WAS

CREATED BY DOYLE DANE BERNBACH FOR THE PURPOSE OF REPRESENTING THE COFFEE GROWERS.

First character of juan Valdez in Colombia.

https://es.wikipedia.org/wiki/Juan_Valdez

MISSION.•JUAN VALDEZ GENERATES EMOTIONS, WELLNESS AND SATISFACTION AROUND OF BETTER COFFEE OF COLOMBIA.

VISIONJUAN VALDEZ SEARCH BE THE BRAND PREMIUM IN THE WORLD AND BE THE FAVORITE FOR THEIR QUALITY AND WELLNESS.

http://www.juanvaldezcafe.com/es/juan-valdez-cafe/empresa

GOODS AND SERVICES.

•JUAN VALDEZ SUM WITH FOUR BUSINESS LINES AS: SHORES SPECIALIZED, BIG SURFACES, INSTITUTIONAL CHANNEL AND THE WEBSITE E-COMMERCE.

EXPORTS.• THE COFFEE IN COLOMBIA IS EXPORTED TO OTHERS COUNTRIES BECAUSE

THE COFFEE IS THE PROCESS ECONOMIC FOR COLOMBIA AND IS THE A FORM THE INCOME FOR FAMILIES THE THIS SECTOR, JUAN VALDEZ ALSO PARTICIPATES BECAUSE IS PART OF THE FEDERATION NATIONAL OF COFFEE PRODUCERS.• COLOMBIA EXPORT TO COUNTRIES AS EE.UU, JAPAN, GERMANY, SPAIN,

AMONG OTHERS COUNTRIES.

http://cafedecolombia.weebly.com/exportaciones-e-importaciones.html

IMPORTS.

• COLOMBIA IS THE BIGGEST PRODUCER OF COFFEE IN THE WORLD, FOR THIS, COLOMBIA DONT IMPORTS COFFEE , BUT IN SOMETIMES DOES BECAUSE PRESENTED A LOW PRODUCTION.• THE COFFEE OF JUAN VALDEZ IS TOTALLY OF COLOMBIA, DOESN´T IMPORTS.

JUAN VALDEZ VS OMA• THE BIGGEST COMPETITOR OF JUAN VALDEZ IS STARBUCKS IN EE.UU, OMA

HAVE A COMPETITOR AS JUAN VALDEZ , JUAN VALDEZ HAVE MORE ADVERTISING THAN OMA.• JUAN VALDEZ IS THE COMPANY THAT IS LOCATED IN THE WORL FOR THEIR

QUALITY AND GOOD SERVICE, FOR THEIR GOOD PRODUCT AND IS PREFER FOR MANY PEOPLE ABROAD.

http://www.cafeoma.com/productos/

http://www.juanvaldezcafe.com/es/colombia#

http://www.juanvaldezcafe.com/es/casa#prd_anch2

OMAhttps://twitter.com/omacolombia

OMA; in German mean

“granny”

ORIGIN.•OMA BORN IN 1970, WAS THE FIRST SHOP OF COFFEE

GOURMET IN BOGOTA, AND OMA MEAN IN GERMAN “GRANNY” BEACUSE IS THE CONTINENT EUROPEAN AND OMA HAVE IDEA ABOUT THE COFFEE OF THE EUROPA.

MISSION.•COFFEE OMA, SEARCH SATISFY THE NEED OF THE

CUSTOMERS THROUGH OF THE PRODUCTION AND DEVELOPING OF THEIR COFFEE COLOMBIAN AND ALSO PRODUCING MEALS AS OF BAKERY.

VISION.

• THE VISION OF OMA IS THAT THEY SEARCH BE THE COMPANY LEADER IN THE SALE OF COFFEE AND BEVERAGES OF COFFEE, KEEPING YOUR COMMITMENT WITH THE SOCIETY AND THE AMBIENT, ALSO HAVE GOOD QUALITY WITH THE CONSUMER.

GOODS AND SERVICES.• OMA SUM WITH 270 SHORES IN COLOMBIA, AND WANT INVEST 5,000

MILLIONS FOR THE COMPANY PRIVATE, AND ALSO SUM WITH STORES IN THE WORLD, MAINLY IN EUROPE.

http://www.portafolio.co/negocios/tiendas-cafe-oma-colombia-2015

EXPORTS.•OMA EXPORT COFFEE PACKED AND ALSO EXPORT

COFFEE TO 12 COUNTRIES, THIS EXPORT ALSO ARE FOR INCREASE THE ADVERTISING AND ATTRACT INVESTORS.

IMPORTS!THE COMPANY OF OMA DON´T IMPORT BECAUSE COLOMBIA IS THE A COUNTRY THAT IS PRODUCER OF COFFEE, AND THE COFFEE OF OMA IS COLOMBIAN.

OMA VS JUAN VALDEZ.

• OMA IS THE COMPANY MORE PRIVATE THAN JUAN VALDEZ, BUT JUAN VALDEZ HAVE MORE CAPITAL AND ADVERTISING IN THE WORLD, OMA HAS MORE PRODUCTS, FOR EXAMPLE; THE FOOD, WHILE JUAN VALDEZ IT FOCUSES MORE IN THE COFFEE, WORLDWIDE JUAN VALDEZ IS BEST BECAUSE HAVE MORE SHORES AROUND THE WORLD, OMA JUST FOCUS IN EUROPA.• THE CUSTOMERS PREFER JUAN VALDEZ FOR THEIR QUALITY AND SERVICE.

• THIS IS MY PRESENTATION OF THE TWO COLOMBIAN COMPANIES, ARE JUAN VALDEZ AND OMA BECAUSE HAVE MAJOR IMPACT IN THE ECONOMY OF COLOMBIA AND CULTURE..• PLEASE SEE THE WEBSITE BECAUSE COLOMBIA HAVE THE BEST COFFEE IN THE

WORLD HTTPS://WWW.YOUTUBE.COM/WATCH?V=WOE3Z0QDNAM

• BIBLIOGRAPHY: HTTP://WWW.JUANVALDEZCAFE.COM/ES/CASA#PRD_ANCH2• HTTP://WWW.CAFEOMA.COM/PRODUCTOS/• HTTP://WWW.PORTAFOLIO.CO/NEGOCIOS/TIENDAS-CAFE-OMA-COLOMBIA-2015• HTTP://BLOGS.ELESPECTADOR.COM/LA-MOVIDA-DE-LOS-NEGOCIOS/

2013/09/10/LA-EXPANSION-DE-OMA-FUERA-DE-COLOMBIA/