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Marketing Committee MeetingSouth Florida Fair
2015 South Florida Fair
Logo
2015 South Florida Fair
Budgets
Event Marketing
Spookyville Logo
Event Marketing
Spookyville Logo Advertising Plan
Spookyville Advertising
2012 2013Palm Beach Post – PRINT . . . . . $6,400
Palm Beach Post – PRINT . . . . $1,550
Palm Beach Post – ONLINE . . . $1,070
Palm Beach Post – ONLINE . . $6,075
Sun-Sentinel – PRINT . . . . . . . . . $2,100
Sun-Sentinel – PRINT . . . . . . . . $0
Sun-Sentinel – ONLINE . . . . . . . $400
Sun-Sentinel – ONLINE . . . . . . $2,000
Radio . . . . . . . . . . . . . . . . . . . . . $9,000
Radio . . . . . . . . . . . . . . . . . . . . $9,000
Other Print & On-site . . . . . . . . . $865
Other Print & On-site . . . . . . . $1,095
Other Online . . . . . . . . . . . . . . . $295
Other Online . . . . . . . . . . . . . $295
PalmBeachCulture.com
MacaroniKid.com
KeepingUpWithKids.com
Floridaweekly.com
BrowardPalmBeach.com
FunSeekersUSA.com
FolioPB.com
ParentPark.com
TCPalm.com
Free listings Partner listings
• PBCattractions.com
• FFEA.com
• VisitFlorida.com
• PalmBeachFL.com
• PBC Chambers
•WRMF.com
•WIRK.com
•SUNNY1079.com
Event Marketing
Spookyville Logo Advertising Plan Welcome suggestions, ideas, etc.
Event Marketing
Spookyville Bluegrass Event
Event Marketing
Spookyville Bluegrass Event BBQ Event
General Marketing
Website Specialized on Fairs Responsive Design Integrated Email Marketing Quarterly Feature Update Easier Interface and Content Management System
Mobile Content Management More sponsor/sales oriented Interactive Event Schedule
General Marketing
Rodeo Austin South Carolina State Fair Delaware State Fair East Texas State Fair Colorado State Fair Heart of Texas Fair & Rodeo
General Marketing
Website IdeaBar
June 18 – Online Audit = 78% The evolution of websites, the proliferation of mobile devices,
and the big shift in consumer behavior towards mobile search. 81%” spontaneous purchases are made on mobile.
Positive experience on our website no matter what device.
Responsive Design. No matter what the next new tech device roll out is.
Google and Local searches.
General Marketing
Website IdeaBar
General Marketing
Website IdeaBar Year-round Efforts through Online listings & Social Media
PalmBeachCulture.com
MacaroniKid.com
KeepingUpWithKids.com
Floridaweekly.com
BrowardPalmBeach.com
FunSeekersUSA.com
FolioPB.com
ParentPark.com
TCPalm.com
OrlandoSentinel.com
Z-vents.com
AroundWellington.net
Free listings SouthFloridaFinds.com
SunSentinel.com/Lifestyle
PalmBeachIllustrated.com
AmericanTowns.com
TownCrierOnline.com
PalmBeach365.com
MiamiHerald.com/events
PBPulse.com
PalmBeachWired.com
DailyPress.com
TheJournalPalmBeach.com
Partner listings
• PBCattractions.com
• FFEA.com
• VisitFlorida.com
• PalmBeachFL.com
• PBC Chambers
Social Media - Facebook
Social Media - Facebook
Social Media - Facebook
Social Media - Twitter
Social Media - Twitter
