K Performance Kwanko

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GET READY,

ADVERTISE,

PERFORM!

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AGENDA

kwanko01

K-Branding

& K-Traffic 02

K-Apps03

K-Lead04

K-Phone05

K-Store06

K-Sales07

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Kwanko

01

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KWANKO, THE PARTNER FOR YOUR CROSS-CHANNEL

E-MARKETING CAMPAIGNS

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1ST CROSS-CANAL PLAYER IN PERFORMANCE MARKETING IN

EUROPE AND LATIN AMERICA

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NETAFFILIATION

SWELEN

THE RELIABILITYof a key player in

Online Performance Marketing

THE INNOVATIONof a pioneer in

Mobile Advertising

A team of 180 membersin 17 countries

7 foreign offices : ES, PT, IT, DE, PL, BR, TK

Emerging companyAward - Ernst&Young

ACEPI Award(Portugal) Digital marketing

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AN INTERNATIONAL NETWORK OF EDITORS

• France 75 000 publishers• Belgium 3 000 publishers• The Netherlands 2 000

publishers• Italy 3 800 publishers• Portugal 11 000 publishers• Spain 6 500 publishers• UK 1 500 publishers

• Poland 3 000 publishers• Germany1 500 publishers• Turkey 150 publishers• Russia 1500 publishers• Scandinavia 250 publishers• Czech Republic 300 publishers

• Brazil 7 000 publishers• Mexico 200 publishers• Argentina150 publishers• Other Latin American

countries 120 publishers

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PUBLISHERS VERTICALS

Online contests

Retargeting

Display web/mobile

Soft Incentive

Comparisonengines

Post/Articles

Push Ranking

Emulators

Emailing /Newslet-ters

SMS Push

Co-registration

Social media

Search web/ mobile

RTB

K-PERFORMANCE | A LARGE RANGE OF VERTICALS

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K-PERFORMANCE | QUALITY DATABASES

• Our expertise in all sectors

• More than 3 millions mobile users email

addresses

(50% open their emails on their smartphone)

• A large network of editors, partnerships with

key emailing actors

• Signatory of the CPA Charter for ethical and

controlled emailing campaigns

• Deduplicated databases to control the

advertising pressure and acquire only new

clients

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K-PERFORMANCE | 2013 KEY FIGURES

7Mds clicks

50Mds web prints

30M sales

20Mds mobile prints

82M leads

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THEY TRUST US

Retail PurePlayers

Services Dating Finance / Insurance

Auto

Tourism/ Travel Telecoms Gambling

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K-PERFORMANCE | GET READY, ADVERTISE, PERFORM!

BRANDING CONVERSION

CPM – CPC

campaignsBranding, image

K-Brand

Click, double-

click, CPV and

click time

campaignsweb and mobile

Drive traffic to

web and mobile

websites

K-Traffic

CPD campaignsApplications

downloads

K-Apps

CPL campaignsRegistrations,

subscriptions,

lead validation

including

prospective

client

information

K-Lead

CPL – CPC campaigns

Call-back

request through

a form or click

on a banner to

request an

immediate

connection with

a call center

K- Phone

CPC – CPL

campaignsGeoltargeted

advertising or

voucher codes

to increase

retail stores

traffic

K-Store

CPA campaignsPurchase made by

an internet user on

an e-merchant’s

website following a

click on a

banner/email or

texte link on an

editor ‘s website.

K-Sales

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K-PERFORMANCE | COMMUNICATE AND OPTIMIZE YOUR ROI

We define togetherthe objectives of your

emarketing

campaigns

1We build a tailor-made

offer catered to yourneeds

2

3We set-up, manage and optimize your

campaigns

We follow-up in real-time the performance

of your campaigns4

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K-Brand &

K-Traffic

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K-BRAND & K-TRAFFIC | BOOST YOUR BRAND AWARENESS

AND DRIVE QUALITY TRAFFIC TO YOUR SITES

• Branding :

CPC, CPM campaigns

• Trafic : Click, double-click, CPV and

web &mobile click time campaigns

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Targeting with an optimized cost

• Define suitable targeting

criteria with our themepacks

• Broadcast yourcampaigns on ourpremium network

Branding

• Boost your brand and

products awareness on high added-value websites

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K-BRAND & K-TRAFFIC | BOOST YOUR BRAND AWARENESS

AND DRIVE QUALITY TRAFFIC TO YOUR SITES

Audience

• Benefit from a large network of cross-channel editors on web, mobile and tablets

Traffic

• Drive quality traffic to yoursites and mobile apps

Reliability and tracking

• Benefit from a proprietarycutting-edge technology

• Real-time tracking of all channels (web, mobile)

• Detailed reportings

CROSS-CHANNEL

BROADCASTTouch your prospective clients in

all situations (office, home) and

reach your audience on the go

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K-BRAND & K-TRAFFIC | BUSINESS CASE: MAILLE

• Objectives : Drive quality traffic for

the launch of a new e-shop

• Formats : Web and tablets banners,

newsletters, emailings

• Broadcast : 40 Millions prints in one

month

• Result : 45 000 clicks

• Advertiser : Maille

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K-Apps

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K-APPS | BOOST YOUR APPLICATION DOWNLOAD RATE

Campaign :

• CPD campaign

• Only open applications are

accounted for

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Targeted broadcast

• Benefit from our large editors network

• Target your mobile usersbased on their OS, device, provider, interests, location, etc.

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Applications promotion

• Generate appsdownloads and appsopenings

• Increase your apps’

ranking in the App Stores

Tracking

• Track and pay only for open applications

ENTER THE APP

STORES TOP 20 and only pay for apps that have

actually been open

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Broadcasting of banners on our

network

The mobile user downloads the

app

The mobile user launches the app

[accounted download]

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K-APPS | HOW DOES IT WORK?

The mobile user clicks on the banner and is being redirected to the store

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• Objectives :

• Download the Crunch official app

• CPD campaigns – Only open apps

are accounted for

• Formats : Banners and interstitials

• Broadcasting: : 13,7 Millions prints in

1 mois

• Results: 10 000 natural downloads

• CTR : 1% Banners - 3% interstitials

• Advertiser: Crunch

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K-Lead

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K-LEADS | ENLARGE YOUR CONTACT DATABASE WITH

QUALITY TRAFFIC

• Data collection process catered to

your needs (mailkits, landing page,

welcome mail, etc)

• Campaigns follow-up: Real-time

analysis of the emails performance

(eCPM, eCPC, open rates, CTR,

etc)

• CPL campaigns

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K-LEADS | HOW DOES IT WORK?

• The internet user clicks on the mail kit or banner

1 3

• The contact detailsare sent to yourdatabase

2

• He/she is redirectedto your landing page and fill in his/herinformation

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K-LEADS | HOW DOES IT WORK FOR MOBILE AND TABLET ?

• The mobile user clicks on the banner

1 2

• He is redirected to your landing page and leaves his/hercontact details

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The campaign is first launched

with a CPC model during the

test phase. If the results are

positive, the CPL campaign is

then launched.

3

• The lead is then sent to yourdatabase/CRM

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K-LEADS | ENLARGE YOUR CONTACT DATABASE WITH

QUALITY TRAFFIC

Leads generation

• Generate quality leads

• Enlarge your contact database

Optimized ROI

• The Cost-per-Lead is full

service • Leads are provided after

deduplication

A turnkey service withexclusive creatives

• A team of designers specialized in innovative format creation on all devices (web, mobile, tablets)

• Proactive and systematic refresh of your advertising media to optimize the performance of

your campaigns

• A network of high added-value websites and quality databases

Large broadcasting

CAMPAIGNS THAT

REACH THEIR

TARGET Open rate +20%

Click rate+15% vs

market average rates

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A LARGE NETWORK OF EDITORS

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DisplayMore than

65 000

sites

Emailing More than 35 M

addressesText Links Retargeting

Display

Emailing

Display

Retargeting

Display

Retargeting

More than 600 emailers in France

Segmentation of our BDD

• By age, gender, location

• By behavior on the web

An internal technology to optimize

the emailing campaigns

• FuturMail : internal tool to monitor the

emailing campaigns

• Real-time follow-up and analysis of the

campaigns performance: (eCPM, eCPC,

open rate, transformation rate, etc)

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K-LEADS | EXCLUSIVE AND PERFORMING DESIGNS

• A team of designers specialized in

innovative format creation to

maximize the performance of your

online campaigns: banners,

newsletters, landing pages, etc.

• Proactive and systematic refresh of

your advertising media

• Creatives preferred by

publishers

• Receptive audience

• Optimization of media adapted to

all screens and traffic sources

• « Responsive » formats

• Optimisation of mail kits to

ensure higher deliverability

rates

• Landing pages optimization

to increase conversion rate

(click/lead) and rebound

rate

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K-LEADS | BUSINESS CASE: MUTUELLE-CONSEIL

• Objective : Generate high volumes

of quality leads

• Formats :

• Creation of ad-hoc and responsive

banners,

• Optimized and responsive mail kits

• Creation of a landing page

designed to optimize the

conversion rate

• Results :

• Total leads multiplied by 4,5 in 3

months

• Conversion rate increased by

50 over the same period

• Advertiser : Mutuelle-Conseil

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K-Phone

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K-PHONE | YOUR FUTURE CLIENTS ON THE PHONE

• Click-to-Call : your clients click on

a banner via their smartphone to

request an immediate connection

with a call center

• Mobile broadcasting network

• Call-Back : your clients fill in a form

to request a call-back

(web/mobile)

• Theme packs

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The mobile user clicks on your

banner or interstitial

A confirmation message appears to

confirm the connection request

The call is redirectedto your call center

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K-CALL | HOW DOES IT WORK ?

Click-to-call campaign

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The internet user clicks on your

banner

He/she is redirected to your landing page and

fills in a form

The lead is sent to your call center

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K-PHONE | HOW DOES IT WORK ?

Web call-back campaign

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K-PHONE | YOUR FUTURE CLIENTS ON THE PHONE

Optimization of the customer service and

turnover

• Maximize your leads conversion rate thanks to a direct contact with yourprospective clients

An image of proximity

towards your clients

• Direct communication withyour clients

ROI optimization

• CPL campaigns with a close monitoring of the conversion rate (sales)

• Real-time follow-up of your calls statistiscs

ONE CALL =

CONVERSION RATE

+300% vs NO CALL

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K-PHONE | BUSINESS CASE : 1&1

• Objectives : Gather quality leads to

be sent to the 1&1 call center for

immediate call-back

• Formats : Display, emailings

• Results: 15 000 call-back requests in

one month

• Advertiser: 1&1

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K-Store

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K-STORE | DRIVE YOUR CLIENTS TO YOUR CLOSEST RETAIL

STORES

• Large targeting and personalization

capabilities for your advertising

media (location, promotion, time,

etc)

• Geolocated targeting on mobile:

optimal targeting around a physical

address in a 5-m radius

• Vouchers management

• Redirection towards a dedicated

page or a map to locate the retail

store

• CPC or CPL campaigns

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K-STORE | DRIVE YOUR CLIENTS TO YOUR CLOSEST RETAIL

STORES

Drive high qualitytraffic and boost your

retail stores

• Benefit from the numerousopportunities of a cross-channel communication to maximize the ROI of your retails stores

Effective communication

• Target only your catchmentareas with dynamicadvertising media

60% OF MOBILE USERS ARE

RECEPTIVE TO GEOTARGETED

OFFERS AND PROMOTIONS

IN STORE CONVERSION RATE x50 vs

WEB

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Geolocatedbanners broadcast

on our network

Redirection to the store locator

Possibility for the mobile user to go

directly to the store

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K-STORE | HOW DOES IT WORK?

High visibility and highly targetedtraffic!

Geotargeted Orange campaign

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K-Sales

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K-SALES | BOOST YOUR TURNOVER WITH AN OPTIMIZED ROI

• Large editors networks

• Editors pay-out schemes based on

their actual added-value and

contribution to the purchase

process

• The Kwanko expertise and the

NetAffiliation platform:

• Definition of the acquisition

strategy : editors verticals, pay-

out schemes, advertising media

• Campaign management

• Regular follow-up and reportings

• CPA campaigns

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K-SALES | BOOST YOUR TURNOVER WITH AN OPTIMIZED ROI

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Optimization of

turnover and ROI

• Benefit from our

performing CPA campaigns withmotivating pay-outs to optimize your ROI

Optimal visibility

• Braodcast CPA

campaigns and increaseyour brand awarenesstowards a targetedaudience

A team of dedicated

experts

• Publishers selection for a campaign

• Campaigns management and animation

• Performance optimisation• Campaigns follow-up and

reporting

• Our cutting-edgetechnology and ourtracking tools allow real-time monitoring of yourcampaigns performance

Real-time follow-up

80% OF THE TOP 15

E-MERCHANTS GO

FOR CPA CAMPAIGNS

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K-SALES | HOW DOES IT WORK?

• The platform distributesthe commission to the editors involved in the

purchase process

• The advertiser pays a commission to the platformwhich corresponds to the

purchases made by the internet user

• The internet user

browses an editor website

• The click isaccounted by the NetAffiliationplatform

1

5 4

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Kwanko’s proprietary web

and mobile tracking

technology

• Simultaneously, the internet user is redirected towards the advertiser ‘s website and makes a purchase

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K-SALES | FAIR PAY-OUT SCHEMES FOR ALL EDITORS UNE

New pay-out schemes &

Kwanko innovations

• Multi-origin payment of your publishers based on your criteria

• Differentiated payment : ability to pay the different elements of the basket with a unique tag and /or based on an old/new clients segmentation basis

• Geotargeted payment based on the internet user's country of origin

• Mixed pay-out scheme for a maximized ROI at a lower risk

• Ability to set the number

of events (display / click) paid for one transforming event unit (sale or lead). Example: Payment for a 100 clicks if and only if a sale is generated by the publisher

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K-SALES | BUSINESS CASE: SPARTOO

• Objective : Boost the sales on

Spartoo’s e-commerce website

• Formats : Web, mobile and tablets

banners, newsletters, emailings, text

links, product feeds, promo codes,

sponsorized articles

• Broadcasting : x Millions prints

• CA generated :

• Advertiser: Spartoo

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K-PERFORMANCE | A TEAM OF DEDICATED EXPERTS

POLE CPA• Animation, publishers recuitment

and operational follow-up of

campaigns by an account

manager

• Strategic management by a Team

Leader: Needs analysis and

strategic recommendations

• Programs follow-up and reporting

POLE PUBLISHERS• In-depth knowledge of the different publisher verticals: Retargeting,

Cashback, Good deals, Display, Contextual links, blogs a,d content

websites,keywording….

• Animation / management of our editors network

• Optimisation of editors broadcasting

• Advise CPA/MYAFFIL teams in the launch, animation and optimisation

of the campaigns and editors management

POLE LEADS• Global management of

emailing/leads programs

• Management and animation of

emailors networks

• Follow-up and relation

management with top emailers

• Results monitoring and regular

reportings

POLE MYAFFIL• A tailor-made and full-

performance service

• Objective: set up the most

suitable publishers verticals to

optimize the campaigns

performance and ROI

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K-PERFORMANCE | PERFORMING COMMUNICATION MEDIA

To get your audience’s

attention and increase your

customers loyalty, do not

forget to update your

creatives with Kwanko’sdesign studio:

• Creation of mail kits and

newsletters

• Creation of banners(300x600, 728x90, 160x600, 728x410,

300x250 - ref IAB)

• Creation of landing page

• Creation of website covering

The Kwanko

graphic studio’s

strengths

• Web designers specialized in peromance based responsive campaigns

• Expertis e in gifs, flash, html and mobile campaigns

• Creatives delivered within 5 days

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K-PERFORMANCE | GET READY, ADVERTISE, PERFORM!

• A cross-channel offer for your performance

marketing strategy

• An international editors network

• Advanced web and mobile targeting

capabilities

• A dedicated team of experts to manage your

campaigns

• A reliable and proprietary technology

• A design studio for your advertising media

De

sig

n : W

eb

he

lpO

ffic

e, P

aris

49

Michał Sołtys

Head Of CEE

T : +33 (0)1 70 68 97 44

M : +48 728 879 584

[email protected]