Alexandra Bohbot

European Online Acquisition Manager"Madmetrics has allowed us to streamline our

management and free up resources to focus on optimizing our acquisition programs"

Meetic is active in 16 countries, with an average of 3 brands per country (Meetic, Match, Meetic Affinity, Neue.de, Partner.de, Lexa.nl, etc.) Each brand has a presence on three to five affiliate platforms: Tradedoubler, CJ, Zanox, PublicIdées, Affilinet, etc. Reporting and management are extremely time-consuming tasks, and too little time is allotted to strengthening affiliate relationships.

MULTI-BRAND MANAGEMENT SPANNING 16 COUNTRIES

CHALLENGE

Affiliate marketing is a vital source of customer recruitment for Meetic/Match.com. Each year, hundreds of millions of new members are recruited through 20,000 affiliates throughout Europe. The acquisition team must therefore find solutions to effectively manage this channel, while continually improving its relationship with existing affiliates.

OPTIMIZE THE ENTIRE AFFILIATE MARKETING STRATEGY

MISSION

TECHNOLOGY IMPROVES AFFILIATE MANAGEMENT

www.madmetrics.com / contact@madmetrics.com / +33 (0) 1.44.79.38.13

Keyade is an independent company specializing in performance-based online media acquisition (Keyade Agency), and its conversion using dedicated technologies and services (Madmetrics). Launched in 2006, Keyade now operates in over 80 countries from its offices in Paris, France, and Dubai, UAE. Its client portfolio includes OLX, Meetic/Match.com, Air France, Europcar, Jumeirah, Redoute and Voyages-SNCF. In 2011 Keyade received capital investments from entrepreneurs Marc Simoncini (Meetic, iFrance) through his Jaîna fund, and Fabrice Grinda (Zingy, OLX).

Headquarters: Keyade, 8 rue du Sentier, 75002 Paris, France / +33 (0) 1.44.79.38.13 / www.keyade.comSimplified joint-stock company (SAS) with a capital of 49,481 Euros, registered with the Trade and Commerce Register of Paris under number B 490 339 207—CNIL (National Commission for Information Technology and Privacy) no. 1244457

The number one online dating company in Europe, Meetic Group operates two services, Dating and Matchmaking, primarily through its Meetic and Meetic Affinity brands. It combines two highly complementary business models, one based on web use, the other on mobile. In June 2009, Meetic Group acquired the European business of worldwide leader Match.com, thus firmly cementing its first place status on the continent. Today, it operates in 15 European countries and is available in 11 languages. Since its inception it has followed a clear market leader strategy based on quality first, innovative marketing and high-tech expertise, and continues to strive to improve its services and meet the needs of its subscribers across Europe. IAC/InterActiveCorp is the main shareholder of Meetic, with 81% of shares.

RESULTSHIGHER QUALITY, LOWER COST TRAFFIC

The results can be observed at two levels:

- Organizational. Those managing the Meetic account can now focus on optimizing the management of the company's platforms and affiliates. Reports are also automated. The company estimates this saves them the equivalent of three full-time employees.

- Strategic. Fraudulent or poor results from certain affiliates had required Meetic to set limits on acquisition costs. Identifying and then isolating or eliminating poorly performing or fraudulent affiliates has allowed Meetic to improve its traffic and increase its CPA targets, which in turn has allowed high-quality affiliates to increase their subscription volumes.

Alexandra Bohbot, European Online Acquisition Manager, explains that "this technology is critical to understanding our affiliates better and thereby offering them better service. Managing Meetic's acquisition programs is extremely complex due to the large number of products, countries and platforms. This technology has allowed us to streamline our management and free up resources to focus on optimizing our programs, establishing a more personalized relationship with our affiliates, and detecting fraud."

SOLUTIONA TECHNICAL PARTNER TO HANDLE DATA PROCESSING

Meetic selected the Madmetrics Analytics platform for three main reasons:

1 - It is connected to all affiliation platforms. This allows Madmetrics Analytics to centrally collect all of those platforms’ statistics, which represents a considerable time-saver in terms of data uploading and aggregation.

2 - It is connected to the advertiser's database. This allows it to provide a unique view of performance, since all of Meetic's own key performance indicators can be shown per affiliate. This in turn allows high quality or fraudulent affiliates to be quickly identified.

3 - Reporting is both complete and extremely easy to access. All numbers for all countries, platforms, sites and affiliates, are just a click away.

TECHNOLOGY IMPROVES AFFILIATE MANAGEMENT

3 FULL-TIMEEMPLOYEES SAVING