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The presentation of Kiosked's CEO, Micke Paqvalén, looks at two questions: How can mobile (video) and other multimedia services be monetised and how can advertising be turned into a relevant service.
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THE SMART CONTENT (R)EVOLUTION
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WHAT IS KIOSKED? Kiosked is a platform automatically connecting digital visual content (images, videos, apps, ads and social media) with retail in real-time.
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HOW DO KIOSKS WORK? Kiosks are responsive and non-intrusive graphical overlays.
Kiosks are automatic and connected to a dynamic database.
Kiosks are geo-location aware, customizable and measurable in real-time.
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+5,000 merchants +20,000 brands +30,000,000 products +40bn monthly impressions
MERCHANTS
ADVERTISERS
PUBLISHERS
MERCHANTS, ADVERTISERS AND PUBLISHERS
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THE HISTORY OF COMMERCE
It all started OFFLINE…
3000 BC TRADING
13th Century THE HANSEATIC LEAGUE
TRAVELLING VENDORS OF GOODS – PEDDLER
15th Century THE AGE OF DISCOVERY
18th Century THE INDUSTRIAL
REVOLUTION
19th Century THE FIRST MALLS
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SOURCES: eMarketer, Jan 2013 & 2014; IDC, 2013; Tradedoubler; IBM; ITU
% 50 Of the purchases we
make are spontaneous.
Consumers buying online in 2013
Of the global retail market is expected to come from eCommerce by 2020
% 100 Online shopping volumes is growing annually in double digits.
BN 1
20 % +
TODAY: ECOMMERCE IS GROWING
EXPONENTIALY
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% 25 Estimated mCommerce share
of total digital commerce market size in 2017
Mobile advertising spend in 2015
Global spend on RTB by 2017, up from
$2.7 Billion in 2012
% 300 Growth in mobile
video views in 2012
+BN 21 $
+BN 20 $
SOURCES: eMarketer, Jan 2013; IDC, 2013; Tradedoubler; IBM; ITU
HUGE OPPORTUNITIES
IN MOBILE ADVERTISING
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According to Search Engine Research images ranked higher than product-specific details, descriptions, ratings or reviews in driving purchase decisions.
% 67 One of the world’s mobile traffic will be video by 2017
% 59 of consumers would purchase
more frequently via their mobile phone if UX was visual
% 44 of people are more likely to engage with a brand if
they post images
% 64 of consumers are more
likely to purchase a product after seeing a video
CONSUMERS EMBRACE
VISUAL CONTENT
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RISE IN ECOMMERCE
SHIFT TO MOBILE
VISUAL CONTENT
EVERYWHERE COMMERCE IS ON THE RISE
1. 2. 3.
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WHAT IS EVERYWHERE COMMERCE? With Everywhere Commerce advertisers and publishers can connect with consumers at any point of time, on any device.
Everywhere Commerce does not limit the consumer experience to any time or place, it is always on and available.
Everything will become a shop!
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EVERYWHERE COMMERCE IS ENABLED BY SMART CONTENT Smart Content is a rich, user-friendly and non-intrusive service layer on any media. It’s always relevant, contextual and measurable. As engagements can be measured in real-time, brand communication is becoming a two-way conversation.
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With Smart Content anything can be a retail showroom and shop with an opportunity to monetise.
SMART CONTENT – WHERE IMPULSE THERE SALES
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SMART CONTENT –EVERYTHING IS A PORTAL
The boundaries are blurring and every surface becomes actionable. Our mobiles become shopping magnifiers, giving consumers immense power at their fingertips.
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SMART CONTENT – CREATING NEW SHOPPING EXPERIENCES Brands worldwide have realised and embarked the change towards hyper-visualisation and mobile dovetail:
Nike is using the power of Kiosked and user-generated content through Instagram.
Adidas Neo is taking window shopping in the 21st century to a next level.
With Paypal beacon, consumers can shop at anytime through hands-free and seamless mobile payments.
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Rovio is offering the world’s first rich mobile ad format that connects all retail online with visual content. Being able to offer a non-intrusive ad format, that doesn’t take players out of the game, is key for us and our fans. The results speak for themselves.
Peter Vesterbacka,
CMO, Rovio
30-40% 8-12% Action Rates are
considerably higher than traditional ad formats
Engagement Rates with the ad and the individual products are remarkable
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Give people what they want, when they want it, in the form they want it in. Kevin Spacey, Award winning actor & producer
CEO & FOUNDER, Kiosked Ltd
+358 400 396 394 Keilaranta 1 FI-02150 Espoo, Finland
[email protected] www.kiosked.com
Micke Paqvalén
