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Know Your Audience. brizzle born and bred Sunday, 9 March 14

Know Your Audience - Lightning Talk

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A short talk on audience engagement for Talking Heads event as part of the University of Edinburgh Creative Cultural Careers Festival. The evening included ten lightning talks from speakers working in Marketing, Design and Audience Development who shared their advice, insights and stories.

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Page 1: Know Your Audience - Lightning Talk

Know Your Audience.

brizzle born and bred

Sunday, 9 March 14

Page 2: Know Your Audience - Lightning Talk

You’ve got to have a strategy.

iconicsummer

Sunday, 9 March 14

Page 3: Know Your Audience - Lightning Talk

your audience is the hero of the story.

Sunday, 9 March 14

Page 4: Know Your Audience - Lightning Talk

“Engagementis the collection of experiences that

readers, viewers or visitors have with a

media brand.”

Malthouse & Peck,Medill on Media Engagement

Sunday, 9 March 14

Page 5: Know Your Audience - Lightning Talk

What experience does your audience want?

Sunday, 9 March 14

Page 7: Know Your Audience - Lightning Talk

what keepsthem awakeat night?

CC Carlos Martz

Sunday, 9 March 14

Page 8: Know Your Audience - Lightning Talk

what keepsthem awakeat night??

Sunday, 9 March 14

Page 9: Know Your Audience - Lightning Talk

Ten+ Years of Tears.

Sunday, 9 March 14

Page 10: Know Your Audience - Lightning Talk

Get Creative.

Sunday, 9 March 14

Page 11: Know Your Audience - Lightning Talk

I Was a Swivel Chair.

Sunday, 9 March 14

Page 12: Know Your Audience - Lightning Talk

Self-Publishing.

Sunday, 9 March 14

Page 13: Know Your Audience - Lightning Talk

Published by.

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Page 14: Know Your Audience - Lightning Talk

Paid by.

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Page 15: Know Your Audience - Lightning Talk

www.clearmindedcreative.com

Sunday, 9 March 14

Page 16: Know Your Audience - Lightning Talk

Build a body of work.

Sunday, 9 March 14

Page 17: Know Your Audience - Lightning Talk

You’ve got to do the

work.

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Page 19: Know Your Audience - Lightning Talk

Be consistent.

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Page 20: Know Your Audience - Lightning Talk

Be yourself.Sunday, 9 March 14