Terri Kruger’s Case Studies

Submitted 11/2016

The Mills Corporation:A cold call to the Vice President

of Consumer Marketing at Conde Nast resulted in a ‘Back to School’ campaign at multiple

Mills mega malls.

To help launch Teen Vogue, Mills planned events,

created contests and generated subscriptions.

Incremental Revenue 75K

The Baltimore Sun:Quaker Oats launched a new

cereal with marshmallow sharks. A partnership with Port Discovery Children’s Museum generated

consumer interest with sampling and games.

A series of e ads in The Sun,

sampling and a presence at the museum were part of the package.

Incremental Revenue 50K

The Baltimore Sun:Created a partnership with Port Discovery Children’s Museum, Area Dodge Dealers and The

Baltimore Sun.

A series of full page ads and a presence at the museum were part of this package. Dodge provided a

fleet of minivans, which were wrapped. Used for outreach

throughout Baltimore, they were moving billboards.

Incremental Revenue 65K

.

The Washington Post:Created a partnership with Nissan

and The Washington Post. In addition to wrapping vehicles and

supplying a fleet of mini-vans, Nissan paid for a special sports section, quarter page ads and

a trivia contest.

Incremental Revenue: 50K

Addendum

The Washington PostOrganized client entertainment and created special sections for:

The Olympics The Stanley Cup The US Open

Created: The Kennedy Center ‘Phantom of the Opera’ Singles Event The WP’s first and second Consumer Travel Shows

Frye Properties Inc. Organized Frye Properties' national managers meeting Developed training materials Wrote corporate news releases/ arranged interviews Trained managers and developed a social media strategy Produced property videos Created Websites/ Facebook pages with call to action

http://admiralsway.com/ http://www.virginiabeachpoloclub.com/

Partnership Addendum Baltimore Area McDonald’s BMWCoca-ColaConde NastDiscover CardFriends of the National ZooGeorge Forman GrillJ-DateMatch.comNational Geographic