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oOh! undertook research to better understand the relationship between large format billboards and consumers.
An online national study was undertaken by SSI (Survey Sample International) across a sample of 1050 consumers.
The results speak for themselves.
Source: SS!, Nov. 2009
How often do you see large format billboards?57.8% everyday/several times a week
Source: SS!, Nov. 2009
When do you see large format billboards?46.2% going to and from work
Source: SS!, Nov. 2009
When do you see large format billboards?47.1% going to the shopping centre
Source: SS!, Nov. 2009
Source: SS!, Nov. 2009
When do you see large format billboards?41.2% going to see friends and family
Source: SS!, Nov. 2009
Which of the following do you find the most useful to be advertised on large format billboards?72.6% Websites
45.2% Telephone Numbers
Source: SS!, Nov. 2009
Of the outdoor advertising products, which of these do you find the easiest to read and understand?
59.6% Large Format Billboards
25.9% Bus Shelters
Source: SS!, Nov. 2009
Overall large format billboard perceptions
33% billboards remind me of brands/products I have seen on TV
78.3% find billboards eye catching
39.4% found they give me something to look at when I am out & about
Source: SS!, Nov. 2009
84.1% agreed Road
Safety
70.8% agreed Tourism
Research shows that consumers think your product is suited to large format billboard advertising!
49.9% agreed
Restaurants 57.9% agreed
Government Messages
67.3% agreed Mobile
Phones
62.8% agreed
Automotive
67.3% agreed Events
SoOh! whether you are after…
Big Brand Presence
Brand Status
Brand Positioning
Directional
oOhroad! IMPACTSEveryone, Everywhere!