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IN A TIME OF CHANGELAYING THE FOUNDATION
Debbie Bates-Schrott President/CEO Bates Creative@dschrott
“ An EXPLOSION OF CONNECTIVITY, and THE POWER it gives customers, is TURNING COMPANIES UPSIDE DOWN.”
-The Brand Flip by Marty Neumeier
“ Industry is undergoing a MASSIVE MIGRATION from a material-based economy to a digital one.”
-The Brand Flip by Marty Neumeier
94% of people use mobile
apps and mobile web/
browsers, but APPS are the
preference with 36% of
people spending more time using
apps compared to 16% that use
just mobile web. (source: session m)
The number of US adults
reading digital magazines has
increased 13.8% from 2015,
with nearly 42% of US adults
reporting having read one or more
digital magazine issues in the last
30 days. (source: 2016 Mequoda American
Magazine Reader Study & Handbook)
“ The question isn’t whether your COMPANY WILL BE DISRUPTED, but when.”
-The Brand Flip by Marty Neumeier
TIMEDIGITAL
DISRUPTION
FOR
WHEEL OF
DISRUPTION
WITHIN THE WHEEL OF DISRUPTION, THE ‘GOLDEN TRIANGLE’ IS ENCIRCLED BY OTHER EMERGENT TECHNOLOGIES AND SECTORS AFFECTED BY MOBILE, SOCIAL, AND REAL TIME, SUCH AS BIG DATA, GEO-LOCATION, CLOUD, AND MORE.
WEARABLES MAKERS
PAYM
ENTS
VIRTUAL AI + AR
SHARING
INTERNET OF
THIN
GS
BEACON
S
BIG
DATA
APPS
2ND
SCRE
EN
GAMIFICATION MESSAGING
GEOL
OCA
TIO
N
EPHEMERAL
MOBILE SOCIA
L
REAL TIME
DISRUPTIVE TRENDS +
TECHNOLOGIES
CLOU
D
CLOUD
BRIAN SOLIS @BRIANSOLIS ALTIMETER
MOBILE APP WHERE
FIT?
DOES THE
WEBAPPS
SOCIALPRINT
DIGITAL MARKETING
LIVEEVENTS
PUBLISHING
sales enablement • magazines • annual reports • employee communications • training • tourism • external communications • recruitment • news • research reports • and many more.
CONSIDERATIONS
Magazine Digital Transformation- Why do you need a digital Edition of your magazine?
- What is right for your organization?
- What does it need to be for your readers?
- What are the deployment options?
- How do you build an audience and keep it growing?
WHAT’S IN IT FOR THE USER?WHAT KEEPS THEM COMING BACK?
THANK YOU!Debbie Bates-SchrottPresident/CEO, Bates [email protected] x101 [email protected]
twitter: @dschrott