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Takes possession of spaces
Log in moments of people’s lives
Resemanticization
AMBIENT CAN BECOME……A GUERILLA* MARKETING
When :
A big creative impact Non convential instrumentsSurprise effectLow budget
We create brand equity and affinity
*Guerilla: military meaning
CORPORATE COMMUNICATION PROJECT
VALERIO ITALIA AND ESTELLE BLOCKLET
LEGIO XIII
SMALL ASSOCIATION
BORN IN 2010
ROME
PANTHERS PARMA
LEADER ASSOCIATION
BORN IN 1981
PARMA
2006 SUPERBOWL
FOLLOWER LEADER
LEGIO XIII PANTHERS PARMA
Legio XIII and Panthers Parma have the same target:
- American football team leader
- Be know
- Have more adherents
- And supporters
VALUES:
– Social environment,
– Ethic, « respect all, none fear »
– Environment,
– Culture.
– Soul maker
• Contractual capacity
LEGIO XIII PANTHERS PARMA
- Events
- Merchandising and brand system
- Supporters loyalty, members and recruiting members
LEGIO XIII PANTHERS PARMA
- Events (more than a match)
- Merchandising and brand system
- Supporters loyalty, members and recruiting members
- Members area
La Legio XIII was on:
- Radio: SnapMagazine, GOOD MORNING MANÀ SPORT (Radio Manà Manà Sport - condotto da F. CAMILLACCI).
- TV: Servizi dedicati ad eventi sportivi organizzati dalla Legio XIII andati in onda su CANALE10 Ostia con speciali ed interviste, puntate di SPORT TIME su T9 Sport, SUPER 3, RETEORO 5.
- Newspapers: Il Romanista, Il Corriere Laziale, Il Nuovo Giornale di Ostia, Il Tempo, CinqueGiorni.
- Web: Svariate testate giornalistiche WEB.
Social network Objectives Budget
Facebook :
Official page
Group: 1506
Page : 380
Society profile : 1256
Society, recruitment FREE
You tube :
Society channels
Video : 4
Inscription: 14
best Viewer : 830
viral campaign of :
recruitment &loyalty
FREE
Twitter : tweet : +150
following:50
follower: 209
breaking news / customer
care
FREE
Linked In: society profile
1°level : 120
2°level : 30
groups: 17
net working / sponsor activity FREE
Mobile : android application (in
working)
revenue on four square
(social network)
Association
free-time
persuasion awareness
200
E-mail : E-mail marketing campaign € 300
Social network Objectives Budget
Facebook : official page : 1.100
“300” are talking about it
group : 70
society profile: + 4000
Society, recruitment FREE
You tube :
society channels
video download : +200
inscriptions : +50
best viewer : +4000
(Superbowl)
Viral campaign of :
recruitment &loyalty
FREE
Twitter : Tweet +500
following : 117
follower : 367
Breaking News / customer
care
FREE
Google plus + +1 = 27 Networking / sponsor
activity
Optimized with SEO
Mobile : Mobile : - app android
already available
association
free-time
€ 200
WEB-TV : good and efficient service
and streaming for members
persuasion awareness Unknow
Blood donation Culture
Sport
LEGIO XIII PANTHERS PARMA