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Leo Liang - Senior Business Development Director for Youku Tudou Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013
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Leo LiangSenior Business Development Director
China-Specific Model
Original/ Professional Generated Contents
User Generated Contents
Copy-Righted Contents(Purchased)
Hybrid Contents
Experienced & Popular
Collaborated with World Brands
Living Room
Bedroom
Washroom
MTR
PartyCoffee Shop
Office
Airport
& before
Living Room
Bedroom
Washroom
MTR
PartyCoffee Shop
Office
Airport
& before
Living Room
Bedroom
Washroom
MTR
PartyCoffee Shop
Office
Airport
& before
Evolution of Video Viewing
Mobile Users Are Booming
Data Source: Youku Mobile Intelligence
Phones Will Catch Up Soon
Over 50% Advertisers Choose “TV + Online Video”
Event MarketingMulti-Screen interactive with insightful functionalities
Content MarketingIn-depth promotion with great integration of your theme campaign and our rich content resources
Hard AdsReaching your consumers with creative formats, targeting tools and broad platforms
Meeting Your Needs
Experienced & Popular
Collaborated with World Brands
You will look more
Attractive
With
