Mai 2016

European Search Awards 2016

Lauréats et nominés

http://www.resoneo.com

©2016 – Tous droits réservés

> Wolfgang Digital – Brown Thomas Fashionably Late – Lauréat

> Brainlabs & Always Riding – Keywords are Dead! Long Live Keywords!

> Found – Matching the Message with RLD

> Koozai & Papa Johns – Delivering Results in Local Markets

> MediaCom UK and DFS – Revenue Boost through Multi-Layered Audience Targeting

> MediaVision & Hobbs – Exceptional SEO Growth in Fashion E-Commerce

> METS Connect and Leroy Merlin in Poland – Ordinary tools can bring extraordinary results

> Zazzle Media & AO.com – A wasteless Journey Wolfgang Digital – Brown Thomas Fashionably Late

Meilleure Utilisation du Search - Retail

> Merkle | Periscopix & Endsleigh – Audience-based Search Strategy – Lauréat

> Ecselis & Nationwide Audience and Tech On Our Side

> Greenhouse GroupM – Halifax Extra Easy

> Latitude – Delivering Live Exchange Rates for Post Office Travel Money

> Latitude and London & Country Mortgages – Game of Loans

> MediaCom North & The Co-operative Insurance – The Hub

> MoneySuperMarket.com – Car Insurance PPC Efficiency Through Data Integration

> Performics & Aviva – Driving ROI through gender targeting for car insurance

> Starcom MediaVest Group & Royal London – Challenging the Over 50s Market

Periscopix, acquis par Merkle en 2015, a accompagné Endsleigh, une marque assurant les jeunes actifs,

les diplômés et étudiants au Royaume-Uni.

L’objectif était d’analyser concrètement le modèle d’attribution de la marque.

Etude de cas :

• http://www.periscopix.co.uk/clients/case-studies/endsleigh/

Meilleure Utilisation du Search - Finance

> Found & Handpicked Hotels – A Multi-Channel Marriage – Lauréat

> Dynamo PR & AttractionTix.co.uk – Can I bring my selfie stick?

> Found & YHA – Top Tips for Travellers

> MEC Manchester & Shearings – “The Rise of the Silver Surfer”

> Stickyeyes & Hertz – Destination USA

> The Tomorrow Lab & Expedia Ireland – Unique European Sporting Experiences

> Verve Search and Expedia Norway – The Battles of Narvik

> Verve Search and Expedia UK – The Accent Map

Le compte-rendu de l’événement par Found :

• https://www.found.co.uk/found-scores-european-search-awards/

Meilleure Utilisation du Search - Travel / Leisure

> The Media Image & Coral Casino – Making Every Click Count – Lauréat

> blue2purple – The assisted impact of generic keywords – Golden Palace SEA campaign

> Blueclaw & Bwin.Party – Leading the team to three iGaming victories

> Branded3 & Ladbrokes Sports – Making the odds visible

> Greyheart Media & Dr Vegas Campaign

> Liberty & Free Super Tips – SEO and Content Campaign

> Visiplus & Joa Casino – SEO Campaign

> Wink & PAF – Opening new roads with Slots

Lire le résumé :

• http://the-media-image.com/blog/the-media-image-wins-european-search-award-for-best-use-of-search-igaming/

Meilleure Utilisation du Search - Gaming

> Mediaworks & Trocaire – 7058 More Chickens Year On Year – Lauréat

> Brainlabs & JustGiving – Clicks That Just Keep Giving

> Further – Crimestoppers ’10 Years of Most Wanted’

> GLL & BlueGlass – Making SEO Better

> GroupM Sweden & UNICEF – Crossing the Borders with Programmatic Search

> Receptional & Mencap Giving Learning Disability a Louder Voice

> Salford Business School & The Candidate – #passion4digital MOOC

> SIDN & Red Cross Campaign

En savoir plus sur ce prix :

• http://www.adworld.ie/2016/05/06/wolfgang-digital-mediaworks-win-european-search-awards/

Meilleure Utilisation du Search - Tertiaire

> Brainlabs & Deliveroo – Delivering PPC Across Europe – Lauréat

> Bluerank – How to become a millionaire in search results?

> Bluerank & Szopex – How to outpace competition in paid search results during Christmas sale

> Bluerank for Rainbow – Increasing revenue by 40% during tough time at travel market

> Digitas LBi & Marriott – A London Minute & Paris at the Speed of Light

> Koozai & Papa Johns – Delivering Results in Local Markets

> MEC Manchester & The Gym Group – « Massive gains” in the digital marketplace

> MediaCom Norway & Creuna Norway – Fueling the minds of price savvy consumers

Le récapitulatif de l’événement par Brainlabs :

• http://www.brainlabsdigital.com/blog/best-large-ppc-agency/

Meilleure Campagne Locale

> PushON & Buytshirtsonline – The Perception of Colour – Lauréat

> Local Fame – Fantastic Removals

> Performics Spain & Red Bull challenged to deliver high sophisticated targeting with low budget

> PerformicsAKM3 – There is more behind the Google horizon

> Salford Business School & The Candidate – #passion4digital MOOC

> The Tomorrow Lab and Hill Engineering – TEFRA on tour

> Vertical Leap & Property Personnel – Recruiting the robots

PushON a mis à disposition un résumé de la campagne lors de leur 1er prix gagné lors des Northern

Digital Awards

• http://www.pushon.co.uk/blog/pushon-brings-home-a-prestigious-campaign-award/

Résumé de la soirée sur son blog :

• http://www.pushon.co.uk/blog/eu-win-again/

Meilleure Campagne de faible budget

> Propellernet & Kuoni – Sands of the Indian Ocean – Lauréat

> Branded3 and WatchShop.com

> Democracy & Corgi – Homeplan A Crisis for the Digital Age

> Evolved Digital – Terry’s Fabrics Naughty Pets Campaign

> Search Laboratory and Viking In an Office Far Far Away

> Stickyeyes & Motors.co.uk – How Road Smart are you?

> Verve Search and Expedia UK – The Accent Map

> Verve Search and Expedia Sweden – The Virtual Tour of Malmo Castle

Découvrir la campagne de Kuoni :

• http://www.kuoni.co.uk/indian-ocean/beach-sand-photography

Voici le feedback de Propellernet :

• http://www.propellernet.co.uk/our-blog/2016/5/5/from-a-tiny-grain-of-an-idea-to-an-award-winning-campaign

Meilleure Utilisation de PR dans une Campagne Search

> Wolfgang Digital & iClothing – Know Your Audience – Lauréat

> Caliber & Thomson (TUI) – Name our Plane

> Further – Crimestoppers ’10 Years of Most Wanted’

> MEC Manchester – Headlining Glastonbury with GWR

> SIDN & Fundacion Biodiversidad SM-Search Campaign

> SMFB Engine – Santander Consumer Bank – Some Ideas are worth realizing

> SMFB Engine – Statoil Retail and Fuel – Real Precision – Getting a hot dog in front of 560 million

people

Etude de cas :

• http://www.wolfgangdigital.com/our-work/social-promotion-user-generated-content

Meilleure Utilisation du Social Media dans une Campagne Search

> MediaCom UK & Sony Mobile – Riding the Waves of Competitor TV Activity – Lauréat

> Arena Media (Havas Media Group) & Westfield – Bridging the gap in Mobilegeddon

> blue2purple & Red Market – How to reconcile online and offline? Boost you store visits with digital

marketing

> iProspect & BMW – Driving Dealer Footfall To Accelerate Omnichannel Performance

> MEC Global Solutions & VODAFONE – My Vodafone App Install Campaign in Spain

> Performics Poland – Undofen Cross Channel & Cross Device Campaign

> Performics and Toyota Italy – Dealer Project SEM SEO and Display Campaign

> Unique Digital & Addison Lee – Integrated App Promotion Campaign

> Wolfgang Digital & Littlewoods – Ireland Christmas Campaign

L’idée est de permettre à la marque d’être le plus présent sur des requêtes génériques de smartphone

lorsque des annonces de smartphone apparaissent à la TV.

Meilleure campagne intégrée

> Bluerank for Leroy Merlin Poland – Do It Yourself. Dominate search rankings for DIY! – Lauréat

> DigitasLBi & Marriott Intl. Madrid Se Enciende Campaign

> Grayling – Ketel One Vodka: World Class Brunch

> Greenhouse GroupM – Halifax Extra Easy

> Latitude & London & Country Mortgages – Game of Loans

> MediaCom & Bayer – Rennie Mystery Box Challenge

> PushON & Buytshirtsonline – The Perception of Colour

> Search Laboratory & Viking – In an Office Far Far Away

Bluerank a reçu un prix en 2014 pour sa campagne locale avec Mitsubishi et cette année c’est pour son

positionnement de contenus Do It Yourself.

Meilleure Utilisation du Content Marketing

> Found & Square Meal – Squaring Up to Mobile – Lauréat pour la 2ème fois en 2016

> blue2purple – Reaching mobile users during their most important search moment

> iProspect & Cofidis Belgium – Mobile Search Strategy

> MEC Global Solutions & VODAFONE – My Vodafone App Install Campaign in Spain

> MediaCom Norway & Creuna Norway – Fueling the minds of price savvy consumers

> Merkle | Periscopix & Oasis – Mobile conversions increase 255% YOY

> Precis Digital & Zmarta Group – Zmart analysis led to information advantage

> V-NOM & Expand Online – Successful mobile recruitment

Meilleure campagne Mobile

> DigitasLBi Spain & Bupa Global – A Success Performance Campaign in LATAM – Lauréat

> Bluerank for Rainbow – Increasing revenue by 40% during tough time at travel markt

> Brainlabs & Deliveroo – Delivering PPC Across Europe

> Found & Hand Picked Hotels – A Paid Search Proposal

> MoneySuperMarket.com – Car Insurance PPC Efficiency Through Data Integration

> Nuuk Digital & Chipolo – Driving The Holiday Search

> The Engine & Reykjavik Excursions – Tour Operations PPC Campaign

> Wolfgang Digital & iClothing – Know Your Audience

Côté espagnol, c’est l’unique agence à avoir remporté un prix.

En savoir plus :

• http://www.congresoseoprofesional.com/noticias/digitaslbi-spain-patrocinador-del-seopro-ganadora-en-los-eu-

search-awards/

Meilleure campagne PPC

> Peak Ace & Classic Trader – Driven by Desire! – Lauréat

> Bluerank for Leroy Merlin Poland – Do It Yourself. Dominate search rankings for DIY!

> Inside Online & Dreams – Innovative Content Led SEO

> Latitude & London & Country Mortgages – Game of Loans

> Mavens of London & Cleanipedia – Delivering Smart Cleaning Tips to Millions Worldwide

> MediaVision & Hobbs – Exceptional SEO Growth in Fashion E-Commerce

> Semetrical – Fish4jobs – UK SEO Campaign

> SuperOffice – SEO & Content Marketing Strategy 2015

> Verve Search – Upping the Game for Expedia Nordics

Le billet de Peak Ace sur son prix 2016 :

• http://www.peakace.de/blog/peak-ace-gewinnt-eu-search-award/

Meilleure campagne SEO

> Exposure Digital – Triumph & Exposure – Find the One – Lauréat

> Brainlabs & Deliveroo Delivering PPC Across Europe

> Exposure Digital – Triumph & Exposure – Find the One

> Found & Vitec – Focused on Exposure

> Havas Media & Iglo Pan-European SEO strategy

> MEC Global Solutions & XEROX From Lead Generation to Sales

> Stickyeyes and Hertz – Destination USA

> SuperOffice SEO & Content Marketing Strategy 2015

> Verve Search – Upping the Game for Expedia Nordics

Voir le projet :

• http://www.effradigital.co.uk/project/triumph-find-the-one/

Meilleure campagne pan-européenne

> GroupM Sweden & UNICEF – Crossing the Borders with Programmatic Search – Lauréat

> Brainlabs & Deliveroo – Delivering PPC Across Europe

> ESV Digital and Evans Cycles – Google Shopping Going Up Another Gear

> KliKKi and ICA – Market Driven Site Architecture

> MediaCom Norway & Creuna Norway – Fueling the minds of price savvy consumers

> PerformicsAKM3 for AEG – Finding innovation behind the Google horizon

> Verve Search and Expedia Sweden – The Virtual Tour of Malmo Castle

> Wolfgang Digital & iClothing – Know Your Audience

L’équipe de GroupM Suède avec Dixon Jones :

• http://www.aznos.fr/european-search-awards-2016/european-search-awards-258.jpg.html

Innovation – Campagnes

> SEOmonitor.com – Suite SEO – Lauréat

> cClearly – Paid Search Targeting Platform

> Click Consult & TRAX Technologies – Making A Science Of Search Marketing

> Cogniteev – OnCrawl Open Source Log Analyzer for SEO

> Linkody – easy-to-use backlink tracking SEO tool

> Optmyzr -Enhanced Scripts for AdWords

> Ozae – tools for storytellers

> Searchmetrics – Visibility Guard

> SEOmonitor.com – The SEO suite for winning pitches

> Trisolute Software – Trisolute News Dashboard

Innovation – suite logicielle

> Kenshoo – Agile Marketing Technology – Lauréat

> Adinton – Bid Management and Attribution Modeling Software

> iProspect Netherlands with iActivate

> Marin Software – Leading Edge Technology Combining Advanced Optimisation Intuitive Design And

Massive Scale

> Optmyzr Inc. – Optmyzr PPC Management Tools and Reports

> Refined Labs – Refined Ads

Meilleur logiciel de gestion PPC

> Searchmetrics – Searchmetrics Suite – Lauréat

> Analytics SEO – AnalyticsSEO.com

> G4interactive – Myposeo

> Linkdex – All new Linkdex – The SEO platform of choice for Professional Marketers

Meilleure suite logicielle SEO

> Botify – Improve your SEO with Data – Lauréat

> Acquisio – Acquisio’s Bid & Budget Management

> Adthena

> cClearly – Paid Search Targeting Platform

> DeepCrawl

> intelliAd Media – intelliAd Performance Marketing Platform

> Productsup – Product Data Management and Optimization Tool

> WooRank – Website Review tool

Meilleur outil Search

> MoneySuperMarket.com Digital Team – Lauréat

> AVG Online Advertising Team

> Blue Hive & Ford

> Direct Line Group – Paid Search Team

> MoneySuperMarket.com Digital Team

> SuperOffice SEO Team

Meilleure équipe In-House

> Verve Search – Lauréat pour la 2ème année consécutive

> BlueGlass

> Further

> Search Foresight

> SIDN

> The SEO Works

Meilleure petite agence SEO

> Branded3 – Lauréat

> Click Consult

> Mediaworks UK

> Search Laboratory

Meilleure grosse agence SEO

> MediaVision – Lauréat comme en 2015, aux UK Search Awards

> SIDN

Les avantages pouvant pencher en faveur d’une petite agence sont notamment la proximité, la flexibilité,

la prestation sur-mesure, l’intégration à l’équipe projet mais aussi la transparence et la possibilité

d’échanger directement avec les experts.

Meilleure petite agence intégrée

> Stickyeyes – Lauréat

> Forward3D

> Latitude Digital Marketing

> MEC Manchester

> MediaCom

> Propellernet

> Reprise Media

Meilleure grosse agence intégrée

> Wolfgang Digital – Lauréat

> blue2purple

> Receptional

> SIDN

> The Media Image

Meilleure petite agence PPC

> Brainlabs – Lauréat

> Merkle | Periscopix

> Precis Digital

Meilleure grosse agence PPC

> Alexandra Lever, MEC Manchester – Lauréat

> Chris Taylor, Latitude

> Craig Brown, NMPi London

> Danny Callan, Ice Box Designs

> Ellie Schofield, Grayling

> Katarina Cierna, AVG

> Natalie Chappell, We Are Arise

> Sophia Glennon, Confused.com

Jeunes professionnels du Search

> Marcus Tober, Founder & CTO, Searchmetrics – Lauréat

Personnalité Search et européenne de l’année

http://www.resoneo.com

©2016 – Tous droits réservés31

Audrey Schoonwater

• Consultante SEO depuis 2009

• Membre fondateur du SEO Camp