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Tourism Marketing
Strategies
Help us help you!
Leverage your DMO’s digital
marketing and PR efforts to
maximize your business!
Tourism Marketing
Strategies• Website• Print Ads• Banner Ads• SEM – Google Pay-Per-Click• Social Media
- Facebook- Twitter
• Co-op Ad Program• Videos• Regional Tourism Associations• PR/Communications
Website:
www.MtHoodTerritory.com
• Business Listings- Description- Social Media links- 4 photos
Contact: [email protected]
Website:
www.MtHoodTerritory.com
• Calendar of Events• Description• Photos
Contact: [email protected]
Website:
www.MtHoodTerritory.com
• Special Offers
Website:
www.MtHoodTerritory.com
• TravelOregon.com- Supply listinginfo through the ORB
Print Ads
Banner Ads
Social Media
• Facebook ads
• Twitter Ads
Co-op Ad Program - SEM
• Drive traffic to your website through efficient Google SEM text ads
• BPN will create, execute, optimize and provide reporting specialized to your goals
Co-op Ad Program - Facebook
• BPN will tailor a Facebook ad to fit your needsCosts:
$500 = $250 partner cost/$250 OMHT matching cost25-day long campaign
$1000 = $500 partner cost/$500 OMHT matching cost50-day long campaign
Photography
• Courtesy images• High-resolution (300 dpi)• Scenic images• Action photos with people• Co-op program• Zenfolio
Contact: [email protected]
Videos / YouTube
• Trend: Online videos as the lead marketing tool
• Support our film crews
• Waive any fees and assist with film permits
Leverage Regional
Tourism Associations
• Greater Portland – Travel Trade and International marketing efforts
• Mt. Hood/Columbia River Gorge –Sweepstakes partners, 7 Wonders of Oregon
http://industry.traveloregon.com/industry-resources/toolkits/spring-7-wonders-campaign/
Leverage Regional
Tourism Associations
• Willamette Valley – Sweepstakes partners, Oregon Bounty
Mt. Hood Territory’s
PR + Social Media
Efforts:
Get Involved
DMO Partnerships
Deskside Tours
Greater Portland/Lane PR: Boise, Vancouver BC, Seattle, Denver, Bend
Mt. Hood Territory/Lawrence PR: Austin, Dallas, San Diego, Los Angeles
Willamette Valley Visitors Association: San Francisco
Website: News Section Refresh
Many daily newspapers now rely on third parties for story content, including DMO websites.
Social Media Channels + #OMHT
Social Media Influencers
Blog
Newsletter articles, What’s New stories, major events, community highlights, Local Explorers interviews
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
• Refer to our PR Partnerships page in the Partner section on the website for story requests and the current Mt. Hood Territory content calendar. (Live by 3/1)
• Send press releases, editorial content and other news of interest to [email protected] and [email protected].
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Donate items for media “story generating” bags. Email [email protected].
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
• Follow our social media channels and engage with us! We will reciprocate and share your content.
• Include #OMHT hashtag in your social media posts.
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Facebook.com/MtHoodTerritory
@MtHoodTerritory
@InMtHood
Pinterest.com/MtHoodTerritory
plus.google.com/+Mthoodterritory
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Engage with social media influencers when they feature our area or are guests on our social media channels.
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
• Become a Local Explorer guest blogger. Email [email protected] for details.
• Read The Territory Times for monthly social media tips.
Leverage Mt. Hood Territory’s PR +
Social Media Efforts
Provide High Resolution Photos!
Contact: [email protected]
Thank you!
