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Tiffany Broadbent Beker Social Media Coordinator & Web Developer

W&M Creative Services

Using social media effectively for your organization

Choose your channel(s) wisely

Publicize events & generate

public awareness

“Insider” and

daily-life photosConnect with

alumni

Showcase chapter history

Showcase community

content

Latest news & organization

updates

Setting things up

Pick a recognizable & distinct page/user name & profile photo

Provide as much page/profile info as possible

Make sure you have backup

At least two people should be able to access every account

Social media isall about the content

What unique benefits & information do you have to

offer your fans?

How to say it?

Use a conversational tone (& expect responses)

Ask meaningful questions

Highlight posts with photos or video

Make sure each postis related to your

organization or W&M

Themed posts

Event Promotion

Create a Facebook Event

Guests can easily share event with friends

Can sell tickets, print guest lists

(or similar)

Add to W&M Eventsevents.wm.edu

Event can be featured on W&M homepage & myWM

Generate Online Buzz

Create a hashtag for the event (utilize Tagboard & Storify)

Preview the event Post behind-the-scenes information

Create event-related pollsCollect RSVPs

Read twice, post once

Use proper spelling & grammar (the internet loves a mistake)

Be accurate & respectful

Consider everythingyou post to be

public & permanent

Tailor your content for each platform

How will people find you?

Like or Followsimilar/relevant accounts

Share/Retweet/Likeupdates from others

Mention @williamandmary

Hashtag #wmcharterday

Via your website

W&M’s Social Media

Directory

It’s easy to start a channel, the trick is maintenance

When will you post? And how often?

Adjust to suit your organization’s needs & calendar

Once per week

Facebook, Instagram, Tumblr, LinkedIn

2 - 3 times per week Twitter, Pinterest

At minimum...

Don’t let spam (posts or followers)

accumulate

Managing Your Social Media Time

15 minutesa day

to post, check page and answer questions

1 hour a month

to plan posts, clean out spam, update info and

cover photos

Can schedule posts via Facebook, HootSuite, TweetDeck or Buffer (but be prepared for conversations daily)

Save time and integrate and cross-promote (but don’t duplicate) social media channels

A little help…ifttt.com

It’s not all about the numbers

indifferent followers

Create interesting & engaging posts that people want to share, and they will generate publicity for you

100 > 10,000dedicated &

engaged users

Resources

• Social Media Resourceswww.wm.edu/socialresources

• Official W&M Hashtags www.wm.edu/hashtags

• Social Media Comment Policywww.wm.edu/social-media-comment-policy

• W&M Social Media Users Group (SMUG)www.wm.edu/smug

Thank You

tiffany@wm.edu @tb623 on Twitter

!

or !

creative@wm.edu @wm_creative

Icons via pictodeck