A  Presenta*on  from  the  NewMR  Communi*es  Event  

15  February  2013  

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For  more  informa:on  about  dub  visit  h?p://dubstudios.com  

Event  Sponsor  

Using  a  community  to  explore  how  the  UK  Olympics  impact  viewer  aItudes  and  preferences  

Lisa  Clark  Discovery  Channel  

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Using a community to explore how the UK Olympics impact viewer attitudes

and preferences

Lisa Clark – Research Analyst Discovery Channel

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Where it all began

•  Launched in 2007

•  Currently 3,000 core viewers

•  Average response rate of 43%

•  Re-launched April 2012 with VC

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Roll up, roll up…

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Roll up, roll up… discovery.uk.com website

Discovery Newsletter

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Roll up, roll up… Facebook   TwiCer  

YouTube  

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

A new beginning

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

A new beginning

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Let us entertain you

Engaging,  interac*ve  

surveys  are  key  

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Giving back

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

This is what we do

Programme  Tes*ng  

Start  of  Series  Tes*ng  

Talent  Tes*ng  

Sponsorship  Research  

Post  Campaign  Analysis  

Tes*ng  Print  

Topical  Research  

Monthly  Programme  Tracker  

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Getting ready for London 2012

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Let the games begin

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Let the games begin

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

A summer to remember

High levels of enjoyment and engagement

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Cycling Track

A summer to remember Most enjoyed events

Athletics Rowing

Diving Swimming

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

A summer to remember

Increased support for the 2012 Games being hosted in London

Interest in the Games increased due to its location in London

National pride rose considerably after the Games had finished

Highly inspirational to the next generation of sports stars

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

A summer to remember 2012 London Olympic Games - who is the first person that comes to mind?

Before

After

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Thank you

Lisa Clark Discovery Channel

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Q & A

Lisa  Clark  Discovery  Channel  

Sue  York  NewMR.org  

Lisa Clark, Discovery Channel, UK Session 2: Research Communities, March 15, 2013

Lisa Clark

Follow  Lisa’s  tweets  at  @  h?ps://twi?er.com/_LisaClark_    Connect  with  Lisa  on  LinkedIn  @  uk.linkedin.com/pub/lisa-­‐clark/41/18a/99b/