View
302
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
MKT 420 NEW PRODUCT
Group B
New Product Definition
• Little flower- ‘real life’ flower. – a type of chrysanthemum. Introduced by The Secret
Garden.• Has a life span of up to 10 years – minimum care and very low maintenance.
• The flower fully imported from Brazil, processed in Taiwan, and produced using an advanced technology originated from Japan.
• With vibrant and various colors which represents different meaning .
Features• Cute and adorable, non-allergenic• Easy to keep clean• No soil and fertilizer• No need for watering and sunlight• Keeps its shape, color and beauty• Does not die if you don’t water it more
than a month or two.
Features
• Suitable to be placed in an air-conditioned room or in a cool dry place.
• Never grow - processed using frozen technology from Japan to maintain its softness and beauty.
• The stems is fragile – need careful handling• The buds will close off during humid weather
and will bloom in dry weather.
Price• Prices are from RM 14.90 to RM 299.90 • Depends on the sizes and designs of the vase. • Cheapest product have the smallest size – eg: “Mini Flower” and “Small hanging”.
• The “Giant tube” which has more flowers and the tallest is the most expensive.
• Unique and exclusive design – eg : “Fish” have higher price than others.
Distribution• Online shipping
– Within 5 business days – Shipping cost for RM9/kg-Peninsular (West Malaysia) and RM15/kg
(East Malaysia).• Self-collect
– Subang Jaya office – The Secret Garden Trading
Corporate Tower Subang Square,Jalan SS15/4B, 47500 Subang Jaya, Selangor.
– Appointment• Authorized seller / distributor
– contact the distributer through email: [email protected]
• Contact number +603-61426037 (Stephy)
Konzept Garden IOI Mall grouor
Konzept Garden Mid Valley MallThe Room at Pahlawan Mall Melaka
Konzept Garden Paradigm Mall
Promotion• Make a lot of promotion seasonally through Facebook page,
e-bay, LelongExample: Mother’s day
• Promotion is also being offered to customers who are interested in starting a business.
Strategies• Dropship agent: 3 Type
- Bronze, silver, gold ( different in fees and commision)
• Promoting through video – Youtube and official website.• Advertising into newspaper and television.• Beautiful Packaging : In hard, eye-catching
boxes together with an instruction care card.
References • Secret Garden Official Page:
http://www.thesecretgarden.com.my• Micro Flower Official Blogspot:
microflowers.blogspot.com• Secret Garden Fanpage via facebook:
http://www.facebook.com/SecretGardenFanpage
LITTLE FLOWERS
Thank You