Embed Size (px)
Citation preview
SaaSCast Ep.2 - Growth Tac3cs & Examples
15 SEPTEMBRE 2016 - #SAASCAST
W/ Guillaume Cabane (VP Growth @ Segment)
SegmentCollect all of your customer data and send it anywhere.
Stream data to every marke8ng integra8on your team needs.
Growth Marketer goal Give the right experience
individually to each visitor profile
Good experience == BeAer conversion
We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.
Average is dead. Average shoe size in the US is 11, should Amazon sell only 11 sized
shoes?
You cannot find an average message for the en3re
popula3on.
Unless you’re Apple.
CraN a customised message for that single individual.
But in order to do you need data
First Party Data Data from your customers
2nd Party Data Data from your tools
Use case example FricGonless Signup V.1
1. Get signup email on home
2. Send to Clearbit
3. Display signup form and pre-fill data
4. Let the use approve that data
+30% signups && clean reusable data
Customize your onboarding according to that data.
Customize your onboarding according to that data.
10% ac3va3on rate at 2 weeks
20% ac3va3on rate at 2 weeks
Customize your onboarding according to that data.
Know your anonymous traffic and adapt your logos, tes3monials, etc. according to their profile…
…Using Clearbit Reveal API.
Company name Loca3on Size Fundings Tech used …
Anonymous
42% of signups using a work email were already iden3fied on their first connec3on.
Once you have iden3fied a highly valuable lead. Remove signups and add a chat/demo buAon.
For Enterprise plans, bring a human to explain the value of your product.
We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.
Q: Can I have the slides?
Q: Who were you again?
• Guillaume Cabane (@guillaumecabane) - VP Growth @ Segment • Gilles Bertaux (@gillesbertaux) - CEO @ Livestorm
• Segment: https//segment.com
• Livestorm : https://livestorm.co
