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I like Fables@MikeRamsey
@MikeRamsey
Toast & Fruit loopsArgued over who Was loved the most…
@MikeRamsey
@MikeRamsey
The Family hadSomething else For breakfast…
@MikeRamsey
MORAL:
Breakfast is the mostImportant meal.
@MikeRamsey
You might think you’re great,But Google & Users don’t careThey care about….
@MikeRamsey
Another Moral:
Content that gets
Links+ users love
@MikeRamsey
But mainly
Links@MikeRamsey
Especially now that organic Results ARE LARGELY Local results.
@MikeRamsey
75% of locallistings alsoranked 1st page organic.@MikeRamsey
Look at all the research That shows links are still hotLike a potato…
@MikeRamsey
https://moz.com/search-ranking-factors/correlations
@M
ikeRamsey
https://ahrefs.com/blog/anchor-text-study/
@M
ikeRamsey
https://ahrefs.com/blog/anchor-text-study/
http://backlinko.com/search-engine-ranking
@M
ikeRamsey
There’s a big
Problem
Local SEO’s aren’t talking/SellingLink building and aren’t spendingTime doing it.
@MikeRamsey
https://www.brightlocal.com/learn/local-seo-industry-survey/
@M
ikeRamsey
@M
ikeRamsey
@MikeRamsey
https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/
@M
ikeRamsey
Time for another Fable…
Burdened donkey and lazy horse.Donkey needed help, horse said no. Donkey dies, horse has to carry the Load and dead donkey.
@MikeRamsey
@MikeRamsey
We’ve gotten
Lazy+ScaredOf link building and penguins.
But It’sSoCute
Disavowing should be enoughTo recover from Penguin.
Removal of links is necessary ifYou have a manual penalty notice.
@MikeRamsey
We use Cognitive and Mozto identify Bad links.
@MikeRamsey
We use LinkDelete to remove Bad links. Its affordable and theyDo a good job.
Time for another Fable
Piece of Straw plays with matches…
Moral: Don’t play with matches. @MikeRamsey
So whatCan you do?
IdentifyLocal Audien
ceCreate Goals
& Rules
Audit&
Analyze
Develop
TacticsCreateCalend
ar
Launch+
Promote
Measure&
Report
Refine&
Repeat
Local Content Strategy
@MikeRamsey bit.ly/localawesome
If you are a big brand…
Ummm????
@MikeRamsey
@MikeRamsey
You can justGet links from The people Talking about You.
@MikeRamsey
It’s pretty Easy.
@MikeRamsey
Even ifThe news isn’tGreat.
@MikeRamsey
People likeBig brands andDo things for You.
If you are a smallish business…
@MikeRamsey
You have to work harder…
@MikeRamsey
Competitive IntelligenceTools Moz or ahref or Brightlocal
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@M
ikeRamsey
@MikeRamsey
All Natural LikeOrange Juice
@MikeRamsey
Wowzers
@MikeRamsey
I can do this
@MikeRamsey
@MikeRamsey
LinktationsTools Local Citation Finder or Moz
Local
Linktation
Link to these sites
one guest postper month
Tools Link Prospector or Buzzstream or custom search
Easiest
Pro Tip: Narrow further with inurl:cityname
Use Email Hunter
Google Consumer Survey
Cost $100-$2000
Survey+infographic= lots of link ops
@MikeRamsey
Build A Local Interest Site
Cost $100-$2000
Time ???????
@MikeRamsey
Provide content thatCan be used on wiki
Donate A Website
Cost$100-
$2000
Time?????????
Buy closed down business
websitesCost $100-
$2000 Time ???????
@MikeRamsey
Local Internships
Cost Freeeee!!!!!
Time Minimal
@MikeRamsey
@MikeRamsey
75% Success Rate
bit.ly/LocalLinkBuilding
(tons of link ideas + this lovely presentation)
Remember the fable of the Tortoise and the Hare?
@MikeRamsey
Build more links.