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Local Search: From Fat to Lean By Dan Leibson Join us on Twitter at #Mozinar Questions or problems? Email [email protected]

Local Search: From Fat to Lean

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Local search is constantly in flux. Google's rapidly changing the interface of Places/+ Local; a major Maps overhaul is currently in beta; and major local directories are going through massive restructuring or outright failing. How do you know what drives value for a SMB or multi-location national when the local search world is so unstable? How do you stay on the current with your tactics? The answer is Lean Startup methodologies. Join Dan Leibson, SEO Manager at Relevant Ads, to find out how to incorporate these strategies into your local search process and learn how to deal with some of the struggles that arise as a result.

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Page 1: Local Search: From Fat to Lean

Local Search: From Fat to Lean

By Dan Leibson

Join us on Twitter at #MozinarQuestions or problems? Email [email protected]

Page 2: Local Search: From Fat to Lean

Twitter: @danleibson [email protected]

A Framework Words and sentences must, by necessity, come only one at a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but

in many directions simultaneously. To discuss them properly, it is necessary somehow to use a language that shares some of the same properties as the phenomena

under discussion.

• Donella H. Meadows – Thinking in Systems

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

BRAND

WEBSITE LOCATION

Store Locator, KML,Site Architecture

Google PlacesFor Business

Google PlusAuthorship, Publisher

Source

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]

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Twitter: @danleibson [email protected]/HZTIf4

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Email: [email protected]: @danleibsonWebsite: www.relevantads.com

Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!