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logo design developement process
Citation preview
My method in
Logo design
development
By :Mohammad
Ghazizadeh
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/33/60/9b8/
Talk,Talk,Talk
1
2
Main Business idea
Distributor, producer, service
provider ?
This process starts with a meeting with owners or top level managers of a company. In this meeting the designer team representative will gather all needed information about the business scope, target market, mission, vision, company values, culture and such things.
Example:
Company values : •Responsibility •Loyalty •Profitability •Consistency & congruity •Team work •Being Protective Main business area: Technology Importing computing systems Distributing computers
Company X
بازار هدف زینو
Retailers in IT complexes Target Market
The brain storming !
2
6
In part two, the designer/s will have a brain storming session with top level managers of the company. In this session the designing team leader will write one of key words mentioned in first meeting about the company , values and etc., and engage all participant to think about that word and describe what that word remind them of ? What if that word was an object? An such questions
The Brain Storming Session
Key words and out puts of brain storming session
Smart: Carrot,
Japan, Eyeglass
Re
sp
on
sib
ilit
y
: Fa
mil
y,
Co
mm
itm
en
t, H
an
d
Sh
ak
e
Credit Rating:
Cheque, Contract,
Credit Team Work:
Chain, War, Team
Pio
ne
er:
Sp
ee
d,
Ho
rse
,Arr
ow
Social: Network, Internet,
Group
Young: Color,
Spring, Jeans,
Sports
Extended mood
boards
3
9
Smart: Carrot,
Japan, Eyeglasses
Pioneer: Speed, Horse,
Arrow
Disciplined:
Army, Iron,
Frame
Young: Color,
Spring, Jeans,
Sport
Social:
Internet,
Group,
Network
Logical: Scale,
Teacher, Math
Responsibility: family,
Commitment,
Handshake
Loyalty: Ring,
Lifeguard,Nurse
Protective:
Father,Umbrella,H
and
Teamwork: Team,
Chain, War
Profitable: Coin , Caw, Drop,
Coordination
Credit Rating:
Cheque , Contract,
Credit
Consistent: Turtle ,
Train Road
Shape Analysis
4
19
In part four, by using any designing software (Photoshop, corel draw or etc.), designer/s will turn the selected pictures/photos to line drawings to start the shape analysis step.
Shape Analysis
Extraction
5
22
In part five, putting aside those line drawings, the designer/s will be face with some similar shapes and curves . So in this phase those similar shapes will be drawn out to give them(designing team) main curves and shapes to use for final logo design.
Ex
tra
cti
on
Ex
tra
cti
on
Ex
tra
cti
on
Logo production
The Result