Love and Other (Marketing) Drugs nnu naccap

The coherence model at northwest Nazarene University

Love and other (marketing) drugs:Mining and telling the Northwest Nazarene University story coherently

May 30, 2013

Thursday, May 30, 13

Shawn odle account Executive

RHB@SOdle

RiCk BaileyFounder and Principal

RHB@RichardHBailey

Mike MarstonDirector of Admissions

Northwest Nazarene University@MarstonMike


The challenge


Coherence



IS TELLING THE TRUTH.






““IF WE COULD KNOW WHERE WE ARE AND

WHITHER WE ARE TENDING WE COULD BETTER FIGURE HOW

TO GET THERE.”


“

ABRAHAM LINCOLn

“IF WE COULD KNOW WHERE WE ARE AND

WHITHER WE ARE TENDING WE COULD BETTER FIGURE HOW

TO GET THERE.”


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The journey to coherence


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Defining the destination

In this kick-off meeting that begins our partnership, we’ll develop a shared understanding of your goals for your organization or institution, and together define measures of success.



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Three Satellites

To determine your current position in the marketplace, we next engage in comprehensive market research, answering the “three satellite” questions illustrated in the next steps. "ese findings will pinpoint your location on the landscape of competing groups and messages.

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Satellite One: Who are you?

With Circles of Influence, we’ll discover the distinctive experience of your institution by engaging in intensive conversations with current, internal, primary customers.

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Satellite Two: What do you say you are?

Here, we’ll take a Coherence Inventory of your current communication strategies and tools, with an eye toward identifying those that are “on track,” as well as those that represent missed opportunities.

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Satellite Three: What do others say you are?

In this step, we’ll gather and evaluate the perceptions of external markets, again looking for opportunities to clarify messaging, address misunderstandings and better connect with constituents.

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Coherence Manifest

Now we’re ready to chart a course that will guide you toward the destination(s) outlined in Step One. Part communications standards, part strategic plan, the Coherence Manifest presents the verbal and visual elements that will serve as navigational touchstones in the development of new key messaging and communications.

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Making the trip

In this final phase of our journey toward coherence, we will implement the strategies and creative direction developed in the previous steps. Marketing communication tools will vary depending on the “three satellite” findings, but may include digital, print or broadcast solutions.

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the solutions



The primary brand message communicates that NNU’s mission is the transformation of the whole person. While those familiar with Scripture will connect this phrase with “love” or see in it Christ as the “Way,” all will hear/read the emphases on movement to “greater-ness” (transformation) and excellence.

Christ has called us to build his Kingdom here and now. Our highest calling is to pre-pare the world for His coming and all our efforts at NNU are planned and car-ried out with that in mind.

…and love on the right. In combination, these two dynamics reflect our Wesleyan heritage and commitment.

NNU welcomes students eager to engage in challenging intellectual dialog and discovery and who demonstrate intent to participate in a trans-formative learning and in undergraduate and graduate programs in residential, satellite and online “campuses.” Specific indicators of NNU’s distinctive approach include our core curriculum (name here); our first year experience (name here); our President’s Honors Program (name here); distinctive and noted academic programs, especially education, business, psychology and …); our Academic Lift Program; and the NNU faculty-mentored advising program.

1 A MORE EXCELLENT WAY

8 REDEEMING THE WORLD

3 LOVE

Another of our vision imperatives speaks to our responsi-bility as scholar-disciples to influence culture with truth and love. Our Community Speakers Series brings great thought leaders to campus and takes NNU faculty thought leaders around the world. The Center for Wesleyan Thought hosts the largest archive of Wesleyan thinking in the world. Alumni examples go here. Student outcomes go here. And President David Alexander’s writing and streaming videos go here.

7 SHAPING CULTURE

As much as we invest in intellectual development, our co-curricular programs are likewise designed to transform whole persons who are wise follow-ers of Christ. NNU’s First Year Experience, the Center for Spiritual Development, the Center for Life Calling (our career and life coaching center), and our Residence Life programs and events are intentionally designed to help men and women of all ages to follow Christ by leading and serving.

4 NURTURING DISCIPLES

The two-toned shield represents two powerful core values of the institution, truth on the left…

2 TRUTH

Likewise, as a Christian college, we share a responsibility to lead and equip the church to do the work of Christ. To that end, our Center for Wesleyan Thought offers unpar-alleled resources to pastors and church leaders around the world. More than x% of NNU alumni are engaged in full-time Christian ministry around the globe including these examples:. More than x% of NNU students annually en-gage in outreach and service opportunities; x% complete internships and practicums in churches in ministries; and each year, there are other cool students doing ministry while representing NNU.

5 SERVING THE CHURCH

6 FORMING SCHOLARS

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PURPOSE

VISION

MISSION

VALUES

STRATEGIES

GOALS

BUILD THE

KINGDOM OF GOD

TO BE THE LEADING CHRISTIAN UNIVERSITY IN THE NORTHWESTERN

UNITED STATES AND THE GLOBAL RESOURCE FOR WESLEYAN THOUGHT.

TO TRANSFORM WHOLE PERSONS

TRUTH LOVEFORM SCHOLARS NURTURING DISCIPLES

SHAPE CULTURE SERVE THE CHURCH REDEEM THE WORLD

NNU PURPOSE CHART







External Expressions


LOVE.NNU.EDU


We are nationally recognized and awarded by US News and World Report and The Princeton Review.



personalvisitsFind a day that is good for your schedule and request a personal visit with our campus visit coordinator. One-on-one visits can be arranged with your admissions and !nancial aid counselors and professors in the major you’d like to study.

Be sure to come during the school year so you can experience chapel and student life. Photos with Howard are also strongly encouraged.

register online atlove.nnu.edu/visitor call 877.nnU.4YoUOf!ce of Admissions 623 S. UniverSity Blvd., nampa idaho 83686

FridaYescapecampUs visitsTake a Friday to visit NNU. Tour campus, attend chapel and class, eat lunch in the campus dining hall and talk with your admissions and !nancial aid counselors.

september 21october 5 & 12november 2 & 30January 25February 1 & 22march 8 & 15april 5 & 26

Get a taste for college life by attending Explore NNU. Students arrive Thursday night, hang out with current students on campus and then stay overnight in the residence halls. Friday is packed with activities to make the most of your visit. Go to class, worship in chapel and eat lunch with professors from the programs that interest you.

october 25-27 (registration deadline october 17)February 7-9 (registration deadline January 30)

explore

visit Weekend

meetHoWard

love.nnu.edu/visit love.nnu.edu/visit

tall, dark and

Visit campus yourself to meet the people of NNU—your professors and future classmates—and see if NNU is a campus community that you could call home.

Sit in on a class lecture, see the dorm rooms, tour campus and grab coffee in downtown Nampa during one of these visit opportunities.

That’s how I describe myself to my friends, at least.

handsome.

for it.

my word

the Elk.

i amhowardHoWard

Chiseled and bronzed,

everY daYI watch the herds of students pass me on the walkway as they hurry to class, chapel and lunch. In the midst of classes and busy schedules, they still !nd time to make the NNU community a great place to be with campus traditions like our annual talent show called Fresheree, wing

events, and Time Out, a student-led worship service.

love.nnu.edu/visit

But don’t take


TRANSFORMED OUTRAGEOUS

FRATERNAL COMPETITIVE

RECREATIONAL INVESTED


Intentional Engagement


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to earn a degree, but a time to really !gure out who you are. When looking for a college, !nd a place that will shape your “whole self” – personally, spiritually, emotionally and academically. I found this at NNU! I had amazing friends, mentors and experiences that stretched me and created

a strong foundation for the rest of my life. The value of a Christian education at NNU is beyond comprehension. You have to experience it to appreciate it. When you enroll at NNU, dive in and get involved––you won’t regret it. Your life will be forever changed!

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Communications @ NNU

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Italy and England

My favorite is the seesaw–love it!

I thought I’d grow up to be a gymnastics coach (yeah, right...)

“Hey Coach!” – secret Pansie play

My favorite memories took place on the football !eld. I was on an intramural powderpuff team called the Pansies. We rocked the !eld in hot pink out!ts and had a blast!

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LOVE.NNU.EDU


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QUESTIONS?
