LPB Group & DCP 2014 Academy of Country Music Awards

ABOUT MUSIC HOLLYWOOD HOW

APRIL 4-6, 2014MGM GRAND

LAS VEGAS

15.4MILLIONVIEWERS33%

increase in

viewership

9.7

4.7

HH

A 18-49

source

media impressions

6,732,290,199

ad value

$68,174,485

1.9MILLION

day of show

17.7% of all

#HASHTAGS

ABOUT MUSIC HOLLYWOOD HOW

Inventory

Red Carpet

Backstage Access/Backstage Access/

Gifting

Official Parties

Hospitality

MUSIC

• Company name co-branded with all materials associated with lounge

• Logo inclusion on step & repeat at entrance of lounge

• Product exclusivity within brand category

• Digital coverage- gift lounge segment will run in the digital red carpet pre show

• Brand will be highlighted in segment • VOD of segment delivered for promotional purposes

• Sponsor logo on official invite that will be received by all presenters, performers, nominees

and management of those attending/participating in the award show

• Sponsor’s name prominently placed in press release

• Direct access to press and talent attending the lounge

• Estimated 20x 10 area within lounge

Title Sponsor of Artist Gift Lounge…

• Estimated 20x 10 area within lounge

• Will include 6 or 8 foot display table, with black linen and chairs

• Up to four on-site company reps

• Disc of all photographs taken at the lounge over the two days

• Inclusion in all promotional official gift bag giveaways in print or online

• Two – Four tickets to events surrounding the award show weekend and rehearsal passes

• Ten guest passes to attend lounge

Total Investment: customized proposal upon request

MUSICPlatinum Sponsorship …

• Product exclusivity



• Sponsor logo on official invite that will be received by all presenters, performers, nominees and

management of those attending/participating in the award show



• Estimated 10x10 area within lounge Blake Shelton • Estimated 10x10 area within lounge





• Two tickets to events surrounding the award show weekend and rehearsal passes

Total investment: $30,000

Blake Shelton

MUSICGold Sponsorship …




• Sponsor logo on official invite that will be received by all presenters, performers,

nominees and management of those attending/participating in the award show



• Estimated 8x8 area within lounge • Estimated 8x8 area within lounge





• Two tickets to events surrounding the award show weekend

Total Investment: $25,000

Scott McCurdy

MUSICSilver Sponsorship …



• Brand will be included in segment • VOD of segment delivered for promotional purposes

• Sponsor logo on official invite that will be received by all presenters, performers,

nominees and management of those attending/participating in the award show



• Estimated 8x8 area within lounge • Estimated 8x8 area within lounge





• Two tickets to events surrounding the award show weekend


Scott McCurdy

MUSIC

What are the benefits of digital media coverage?

• As an added bonus, all the events from the gift lounge to the parties are integrated into the digital coverage to organically integrate sponsor activations into the red carpet live stream. The hosts for these features are chosen based on their already established social media followings.

• With multi-stage/multi-camera capabilities, the live stream will feature hosts conducting interviews with celebrity attendees as well as celebrity stylist commentary to highlight red carpet fashions. Some past hosts include: Lance Bass, Audrina Patridge, Karmen, Striker, Zendaya, Adriana Costas, RHONJ, Jenna Ushkowitz,, Jordin Sparks, Jake Owen, Colbie Caillat, among others. Caillat, among others.

• dcp creates a second layer to the programming by making content available to media outlets. Additionally, the third layer provides content to the participating talent to incorporate into their Facebook fan pages and websites.

http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw

MUSICSilver “non digital” Sponsorship …



• Sponsor’s name in press release


• 6-foot product display table to include black linen and chairs

• Two on-site company reps


• Inclusion in all promotional official gift bag giveaways in print or online• Inclusion in all promotional official gift bag giveaways in print or online

Total Investment: $10,000Zac Brown Band

MUSICBronze Sponsorship …



• Sponsor’s name on press release

• Product will be displayed within lounge (dedicated shelving unit or 6 foot table)

� NO ON SITE BRAND REP� Dedicated member from the lpb group will be responsible for gifting of items and

obtaining photographs for the sponsor



Sarah Evans

Little Big Town

MUSICGift Bag Sponsorship …



• Sponsor’s name on press release

• Product will be displayed within the main display table and included in all gift bags

� NO ON SITE BRAND REP



MUSIC As a sponsor you will need to provide…

In addition to the sponsorship fee, décor and signage for your area , we request that eachsponsor provide a range of products at the lounge to effectively showcase your line. Wesuggest a “tiered giving” plan.

This should include:

75 VIP pieces for targeted artist, VIP executives, and other celebrities attending the lounge. (Please note these numbers are negotiable for fine jewelry, electronics and other luxury items). These items should be “key” pieces that you would like to have photographed and serve as an illustration of your company.

25 promotional pieces for media members, talent entourages and band members. These items can range from less expensive items from collection, branded items such as tee shirts, items can range from less expensive items from collection, branded items such as tee shirts, tote bags, or limited edition pieces created for the lounge.

15 VIP Pieces for our editor “teaser” gift bags. These gift bags will be distributed to various outlets to help plan media coverage and for press giveaways on-line or in print, “win this”, “lucky reader giveaway” etc. These items will need to be sent to the lpb office prior to show date.

MUSIC

Lorena Bendinskas| lpb group 323.385.2992 / [email protected] / www.lpbgroup.com

Marketing

LPB Group & DCP 2014 Academy of Country Music Awards