© Constant Contact 2015

Email Marketing in a Multi-Device Era

Questions after the event?

R. Pamela AlexanderTechnology Strategist & Exec. Producer BizLynks.TV Constant Contact Authorized Local Expert

Free 30-minute Connection Call: www.RPamela.com

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At its core, marketing is abouteliciting a physical and measureable response.

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The difference between...

Email Email marketing

and...

With mobile apps, is the era of email over?

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51%of Emails are opened on a mobile device

Email is the #1 app on cell phones!

5Source: Litmus

“Forward” and “Share”

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are your new best friends

Email & Social…You have to use both

When email doesn’t look good on mobile

Source: Blue Hornet 7

30% unsubscribe

80% delete

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Mobile Friendly Emails

Avoid too much text

Less text is more

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Mobile Friendly Emails

Avoid multiple columns

Keep it simple with a single column

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Mobile Friendly Emails

Avoid tiny fonts

Large fonts are legible

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Mobile Friendly Emails

Avoid large, off-screen image sizes Size images to fit

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Mobile Friendly Emails

Don’t make calls to action hard to find or read

Use clear and easy calls to action

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Make it look like you

Pro Tips• Place your logo left or

center – not right• Make pictures clickable

Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015

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Make it easy to take action

Pro Tips• Keep key action above

the scroll line

• Limit choices

• Less is more

Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015) 15

Make it engaging with visuals

Pro Tips• 40% of people respond to

visuals more than text• Videos increase clicks by

300% • 3 or fewer images for

highest click through

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Take advantage of mobile features

Pro Tips• Phone numbers and

addresses become links

• Teaser Text

Apps for Email Creation

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• Use your smartphone to build an email

• Send it to your list• Check your results

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• Add “Join My List” to your website

• Add a link to email signature

• Set up Text To Join• Get them on Facebook• Scan to Join

Tools To Expand Your Reach

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Email campaigns

Facebook promotions

Deals or coupons

Run & Promote events

Online Surveys

Donation Campaigns

Types of campaigns

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Email & Social

Drive Response

Repeat & Referrals

Mobile Friendly

Immediate Payoff

Grow Your List

Track Everything

What do they allhave in common?

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You are not marketing.If you’re not measuring,

Get started today…http://bizlynks.constantcontact.com

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© Constant Contact 2015

R Pamela AlexanderTechnology Strategist & Exec. Producer BizLynks.TV Constant Contact Authorized Local ExpertEmail: rpamela@bizlynks.com

Thank You

Questions after the event?Free 30-minute Connection Call: www.RPamela.com