Lululemon: Digital Marketing Strategy Madison Segasser

Target Audience

Men & Women

Teen – Adult

Interest in active lifestyle & products for that lifestyle

Key Performance Indicators

“Facebook Insights”

“Visual.ly”

Key Performance Indicators

“Statigram” “Google Insights”

BIG IDEA

• Connecting brand with lifestyle • Using health and wellness to draw in new

customers • Brand attributes & messages to keep life-long

customers • Using social media as a tool to connect

Lululemon to reach new customers

Tools & Tactics

• Increase in videos :Lululemon Youtube

• Marketing to Location • Increase in sharing

opportunites

Budget

12 month digital marketing campaign:

$57,600,000 [ per year ] $4,800,000 [ per month ]