We have a bad news and a good one for you: which one do you want first?

A relationship between a human being and an entity is impossible.

You can still create an emotional bond with them.

Emotions are the basis for a strong “loyalty-ship”.

It’s all about Stories.

Readers like stories when they feel engaged by them.

This is why we start from (350) Authors.

With a mission: to capture the everyday life trends, themes, and events that people really care around the World.

To be told to a huge Audience made of thousands of peculiar communities.

Tell us your audience and your goal: we will get back to you with the best actual relevant themes to leverage in communication.

As to operate at the emotional level, we need to know which are Your emotional dimensions.

We will help you understand which is the Emotional Identity of your Brand, or the one you want to achieve.

We found the story, we know which emotional pillars to leverage, still you don’t have The Language.

We translate each Author’s visual and textual language into the related emotional dimensions it hinges on.

Authors arouse emotions, simply because they feel them too.

By telling people what they really feel, people respect them more for doing so.

That’s how they earn trust, that’s how you will earn their trust.

But the world is made also of virtual areas, each of them has its own inhabitants and trends.

We suggest you the right funnel, as to spread the story, and/or the right story to make the most of the channel.

Social media platforms, new devices and technologies come and go, but the humans operating them will not change.

We will always need Great Stories.

No stories were harmed in the shooting of the pictures of this presentation,

all images are at archive.luz.it.

info@luz.it